Bettina Elias Siegel is a former lawyer, freelance magazine writer and blogger. A graduate of Yale College and Harvard Law School, Siegel has practiced intellectual property and advertising law in New York City, including litigation and corporate transactions at a mega-firm (Skadden, Arps), becoming Spiderman?s lawyer (Marvel Comics), and reviewing the marketing and advertising of hundreds of brands Unilever U.S. In early 2010, merging her interest in children and food with her love of writing, she launched The Lunch Tray, a widely read, daily blog covering anything related to "kids and food, in school and out" (www.thelunchtray.com). The blog has been recognized by Jamie Oliver's Food Revolution as a "Blog of the Month," by Rachel Ray's Yum-O! Foundation and was voted a Circle of Moms "Top 25 Foodie Mom" blog.