Michele Simon | Food Safety News https://www.foodsafetynews.com/author/msimon/ Breaking news for everyone's consumption Tue, 31 Jul 2018 01:27:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1&lxb_maple_bar_source=lxb_maple_bar_source https://www.foodsafetynews.com/files/2018/05/cropped-siteicon-32x32.png Michele Simon | Food Safety News https://www.foodsafetynews.com/author/msimon/ 32 32 Behind Closed Doors: Who's Taking Meetings with FDA on Food Safety? https://www.foodsafetynews.com/2013/12/behind-closed-doors-whos-taking-meetings-with-fda-on-food-safety/ https://www.foodsafetynews.com/2013/12/behind-closed-doors-whos-taking-meetings-with-fda-on-food-safety/#comments Wed, 04 Dec 2013 06:02:45 +0000 https://www.foodsafetynews.com/?p=80923 When President Obama signed the Food Safety Modernization Act (FSMA) into law in January 2011, it was considered a long-fought, but significant and bipartisan, victory to update the U.S. Food and Drug Administration’s authority and oversight of the food supply. While much of the wrangling over the language of the law was made public through... Continue Reading

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When President Obama signed the Food Safety Modernization Act (FSMA) into law in January 2011, it was considered a long-fought, but significant and bipartisan, victory to update the U.S. Food and Drug Administration’s authority and oversight of the food supply. While much of the wrangling over the language of the law was made public through media coverage of Congressional hearings, the ensuing industry influence over implementation of the law has been subject to far less public scrutiny (with the exception of FDA’s unlawful delay of FSMA’s critical implementing regulations, over which Center for Food Safety has successfully sued). As a recent report from the Sunlight Foundation illuminates, industry lobbyists have been on FDA’s doorstep from the beginning, even more so since FSMA passed, influencing the agency’s implementation of the law. Not content to pay their way into the public forum of legislation, industry groups also devote significant time and resources to influencing rulemaking and post-food-crisis management. Sunlight explains that:

“Using FOIA, Sunlight obtained memoranda of meetings for the FDA’s Center for Food Safety and Applied Nutrition (CFSAN) over a two-year period, yielded dozens of industry contacts with the regulators who oversee them. Industry group representatives were present at meetings four times as often as representatives of consumer interests.”

Winning the prize for the most frequent visitor to FDA over the two-year period was Miriam Guggenheim of the law firm Covington & Burling. Thanks to her efforts, members of the American Bakers Association (ABA) will likely be exempt from FSMA’s proposed regulations regarding warehouse temperatures, measures, FDA says, “prevent problems that can cause foodborne illness.” The exemption, the ABA press release notes, “was allowed under language in FSMA that was included at ABA’s recommendation.” Well done. Guggenheim also accompanied representatives from Mars candy when the company wanted faster approval processes for food additives and held telephone calls with FDA about “bottled water labeling,” among other client needs. But, despite Guggenheim being identified as a frequent visitor to FDA, according to Sunlight, she has not been registered as a lobbyist since 2010, before FSMA even passed. How so? Sunlight says it just shows the weakness of our lobbying disclosure rules and a lack of enforcement:

“Guggenheim’s work on behalf of food industry heavyweights shows how much of the influence game in Washington still remains in the shadows. Not everyone who pushes private agendas in Congress and at regulatory agencies registers to lobby. Those who are registered to lobby disclose minimal information about their activities.”

The only way Sunlight was able to obtain the information it did was because “agencies keep track of which special interests come calling and why.” However, “those records are rarely made available to the public without a Freedom of Information Act request.” The documents Sunlight obtained from FDA revealed a wide variety of lobbying by industry, in no way limited to the FSMA rulemaking process. Several issues reveal an interesting cause-and-effect pattern: Soon after an industry-tarnishing report appears in the media, meetings at FDA ensue. Take, for example, highly caffeinated energy drinks, which have caused a lot of controversy lately. On Nov. 14, 2012, The New York Times ran a story with the headline, “Caffeinated Drink Cited in Reports of 13 Deaths.” The next day, D.C. lawmakers, led by U.S. Senators Dick Durbin (D-IL) and Richard Blumenthal (D-CT), once again called on FDA to investigate the safety of energy drinks, following up on letters the senators sent in April and September of that year. “We urge the agency,” they wrote, “to assert its regulatory authority over caffeine levels in energy drinks marketed as beverages.” Just two weeks later, on Nov. 30, 2012, Guggenheim and three of her Covington colleagues, as well as Thomas P. Davis, the chief scientific officer for their client, Monster Energy Drink, sat down with 13 members of FDA. The description of the discussion in the official memorandum is vague, but proving the drinks were safe was clearly a top priority. Dr. Davis provided “studies relating to the safety of Monster energy drink ingredients” and “emphasized the safety of Monster’s products.” Almost a month-and-a-half later, on Jan. 11, 2013, the Times ran another story on the dangers of energy drinks, this one with the headline, “More Emergency Visits Linked to Energy Drinks.” Just four days later, on Jan. 15, FDA hosted another meeting with energy drink insiders, this time with Kraft Foods representatives, on the topic of their new energy beverage, MiO Liquid Water Enhancer (which was not specifically named in the Times article). Another hot topic in the news has been arsenic in rice. A Consumer Reports study published on Sept. 19, 2012, revealed that organic rice, baby cereal, and numerous other rice products contained arsenic, often “at worrisome levels.” Within a few weeks, on Nov. 8, 2012, members of the Organic Trade Association, rice producer Lundberg Family Farms, California Natural Products, USA Rice, and others met with representatives from FDA’s Center for Food Safety and Applied Nutrition. The subject, according to the memorandum, was “Arsenic in Rice.” That large corporate interests lobby our lawmakers to legislate (or not legislate) in their favor is nothing new. But the Sunlight report shines a light on a dark corner of the workings of the Big Food lobby that — in part thanks to the complicated FOIA process — we rarely get to see. A review of the agency’s records shows that, while FDA also takes meetings with consumer interest groups, the vast majority of the agency’s schedule is composed of meetings with large corporations such as Coca-Cola and Campbell Soup Company, along with major trade groups, including the National Chicken Council, the Grocery Manufacturers Association, and the American Spice Trade Association (turmeric and cardamom need lobbyists, too). According to Sunlight, consumer groups were present at only 18 percent of the meetings, while industry representatives were showing up 78 percent of the time. So how can those of us not adept at filing regular FOIA requests even know that these meetings with government officials in charge of food safety are happening? The report’s author, Nancy Watzman, told me that federal lobbying disclosure rules are “very porous, rely on the honor system, and give a very incomplete picture of what’s really going on.” Given these weaknesses, Sunlight’s government affairs consultant recommends several improvements, including a requirement that all lobbyists report the name of the official contacted by the lobbyist, a summary of issue discussed, specific actions requested, and the name of the client. This sort of transparency Sunlight says, would have an important impact on democracy:

“Had these principles been in place while the lobbying for an exemption to the food safety rules had been ongoing, it would not have taken the relentless digging of an intrepid reporter to uncover who was shaping the rules. More importantly, real time, public disclosure of industry’s efforts for special treatment is paramount for healthy debate.”

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Industry’s Secret Plan to Get the Feds to Kill GMO Labeling in Every State https://www.foodsafetynews.com/2013/11/industrys-secret-plan-to-get-the-feds-to-kill-gmo-labeling-in-every-state/ https://www.foodsafetynews.com/2013/11/industrys-secret-plan-to-get-the-feds-to-kill-gmo-labeling-in-every-state/#comments Mon, 11 Nov 2013 06:02:24 +0000 https://www.foodsafetynews.com/?p=79418 With the disappointing results now in from I-522, the initiative in Washington state that would have required labeling of genetically engineered food (aka, GMOs), the looming question is, what’s next? At least for the junk-food lobby, that answer in painfully clear: stop this state-level movement at any cost. In last Wednesday’s New York Times, Stephanie Strom reports on... Continue Reading

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With the disappointing results now in from I-522, the initiative in Washington state that would have required labeling of genetically engineered food (aka, GMOs), the looming question is, what’s next? At least for the junk-food lobby, that answer in painfully clear: stop this state-level movement at any cost. In last Wednesday’s New York Times, Stephanie Strom reports on the dirty details contained in industry documents that I obtained from the Washington state attorney general’s office in the wake of a lawsuit brought against the Grocery Manufacturers Association for illegally concealing donors to the “No on 522” campaign. As I explained back in February, the food industry’s ultimate game plan to stop the bleeding in the state-by-state onslaught of GMO labeling efforts is to lobby for a weak federal law that simultaneously preempts or trumps any state-level policy. While we have known that industry would want to put an end to the public-relations nightmare happening state by state, this document for the first time reveals the lobbyists’ specific strategy. The details are even worse than I thought and give new meaning to the word “chutzpah.” I had predicted a federal compromise, where industry would agree to a weak form of labeling in exchange for stripping state authority. But what industry wants instead is to stop state laws to require labeling, while not giving up anything in return. In their own words, the game plan is to “pursue statutory federal preemption which does not include a labeling requirement.” Let me repeat that: The junk food lobby’s “federal solution” is to make it illegal for states to pass laws requiring GMO labeling. Period. End of story. This is not the way preemption is supposed to work. A quick primer: preemption simply means that a higher law trumps a lower law, so federal trumps state, and state trumps local. This is often the most economically feasible policy approach for business. But it’s also industry’s way of ensuring uniformity and stopping a movement in its tracks. Here is the pattern: a grassroots movement builds over time to enact local or state laws to protect public health or increase the minimum wage or some other social goal, and industry fights these efforts for years, until they can no longer win. At that point, corporate lobbyists either get their own weak bill passed or work with advocates to pass a compromise version. In exchange, this new law will preempt or prevent any state or city from passing a different or stronger law. It will also negate any law already passed. Forever. But usually, there is some underlying legal requirement that industry must follow for the concept of preemption to even make sense. The idea is to require some action by industry, with the trade-off for companies to follow one standard instead of 50. Take menu labeling in chain restaurants as a good example. For that issue, there was also a grassroots movement in both states and cities around the nation. So when the National Restaurant Association had enough of fighting those bills, the lobbying group agreed to a federal compromise to require only calorie counts (a weak standard) in exchange for preemption; that is, not allowing any state or local laws to go further. In fact, the Grocery Manufacturers Association itself endorsed this plan. But, in the current GMA chutzpah scenario, the federal government would outlaw states from enacting GMO labeling, while food makers would not have to label their products. In other words, industry would stop the grassroots movement and not have to pay any price. Now that the junk food lobby’s true agenda has been revealed, our federal representatives and officials are on notice: the food movement will be holding you accountable to ensure that this democracy-killing power grab does not come to fruition. You can read the entire set of documents from GMA here. Much of the text is redacted, a sign that industry has a lot more to hide.

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Effort to Hide Corporations Opposing GE Food Labeling Lands in Court https://www.foodsafetynews.com/2013/10/effort-to-hide-brand-name-corporations-opposing-ge-food-labeling-lands-in-court/ https://www.foodsafetynews.com/2013/10/effort-to-hide-brand-name-corporations-opposing-ge-food-labeling-lands-in-court/#comments Thu, 17 Oct 2013 05:02:26 +0000 https://www.foodsafetynews.com/?p=78006 This editorial originally appeared on the blog of the Center for Food Safety on Oct. 15. Oct. 16 update: The Washington State attorney general’s office has filed a lawsuit against the Grocery Manufacturers Association, stating that the trade group “illegally collected and spent more than $7 million while shielding the identity of its contributors” to... Continue Reading

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This editorial originally appeared on the blog of the Center for Food Safety on Oct. 15. Oct. 16 update: The Washington State attorney general’s office has filed a lawsuit against the Grocery Manufacturers Association, stating that the trade group “illegally collected and spent more than $7 million while shielding the identity of its contributors” to the “No on 522” campaign, in violation of state disclosure laws. Read the complaint here. In the final weeks leading up to Election Day, the debate over measure I-522 in Washington State is getting even uglier. As I recently explained, the Grocery Manufacturers Association, the nation’s largest trade group for the processed food industry, has been flexing its muscle to oppose the labeling of genetically engineered food, both at the federal and state levels. Now, a lawsuit brought by a non-profit called “Moms for Labeling” alleges that GMA crossed the line by not properly disclosing who is behind the whopping $7 million-plus the trade group has donated to the “No on 522” campaign so far. The main goal of a lobbying organization like GMA is to pool the massive resources of its members, which include heavy-hitters such as Coca-Cola, PepsiCo, and General Mills; each has a huge stake in this fight. While last year in California, these companies donated millions to stop Proposition 37, this year the game plan has changed. GMA is now doing industry’s dirty work by donating on behalf of its members and possibly violating Washington State’s lobbying rules in the process. Here is how the Seattle Post-Intelligencer explains the case:

“Under Washington’s public disclosure law, any organization that ‘bundles’ contributions must declare itself as a political action committee. Moms for Labeling is citing underground industry sources to support its claim that the Grocery Manufacturers Association is fronting for the companies that gave heavily in California last year.”

While Superior Court Judge Chris Wickham recently dismissed the lawsuit, the attorney for the “No on 522” campaign may have overstated the decision when she called it a “complete victory.” The judge did not actually rule on the merits of the case, so the allegations that GMA is fighting with junk-food companies’ money still stand. Instead, the judge said that the timing of the case wasn’t right, “not that there isn’t merit in the underlying claim.” In other words, as the Post-Intelligencer put it: “The basic issue of the suit — the public’s right to know where money spent in the I-522 campaign comes from — remains unresolved.” While dismissing the lawsuit based on timing, Judge Wickam also hit the non-profit with a $10,000 sanction (plus defendant attorney’s fees) under a statute meant, ironically, to protect against frivolous lawsuits brought by large corporations to stop public interest groups from speaking out. Known as Strategic Lawsuits Against Public Participation (SLAPP), anti-SLAPP laws are designed to protect David from Goliath. But GMA turned the tables, accusing Moms for Labeling of making a “strategic attempt to suppress [its] political speech.” And the judge agreed. Still, the attorney who filed the suit on behalf of Moms for Labeling, Knoll Lowney, says he’s not backing down. Last week, he filed a legal notice to give the state attorney general’s office 10 days to file its own case, after which Lowney says Moms for Labeling will have met the requirements to bring the lawsuit again themselves. According to the letter, newly released 2012 tax filings show that GMA received contributions from member companies that it funneled to the “No on Prop 37” campaign in California last year. “The new evidence we delivered to the attorney general makes it even more clear that ‘No on 522’ is illegally concealing its donors,” says Pam Johnson, co-chair of Moms for Labeling. In addition, Lowney says that sources within these companies told him the $7 million is the result of GMA’s soliciting “voluntary special assessments” (donations on top of usual dues) from its members. While his whistleblowers can’t say with certainty that the special assessments are to defeat I-522, “Everyone knows where the money is going.” That GMA has yet to issue a flat-out denial is also suspect, Lowney says. It’s really not hard to figure out. Just take a look at the executives running the show at GMA. The board of directors is a veritable who’s-who of Big Food. For starters, Ken Powell, chairman and CEO of cereal giant General Mills is board chair. Other notable GMA board members include:

Each of these companies relies heavily on genetically engineered ingredients to make its products, so it’s really no mystery what’s going on. During the California fight, food companies suffered significant backlash for opposing Prop 37. No wonder these corporations want to let GMA be the public face of their opposition this time around. But doing so just may be a violation of law. The question is, will they get away with it? Meanwhile, overall the opposition to I-522 has donated $17 million to keep Washington State consumers in the dark.

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The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids https://www.foodsafetynews.com/2013/09/the-wrong-obama-gives-tough-talk-on-junk-food-marketing-to-kids/ https://www.foodsafetynews.com/2013/09/the-wrong-obama-gives-tough-talk-on-junk-food-marketing-to-kids/#comments Fri, 27 Sep 2013 05:04:53 +0000 https://www.foodsafetynews.com/?p=76847 This past week, Michelle Obama gathered 100 food industry representatives, academic experts and public-health advocates for a “summit” at the White House to discuss junk food marketing to children. The event included public remarks by the first lady, followed by a closed-door discussion among attendees, ostensibly to come up with some solutions. Her speech was better than... Continue Reading

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This past week, Michelle Obama gathered 100 food industry representatives, academic experts and public-health advocates for a “summit” at the White House to discuss junk food marketing to children. The event included public remarks by the first lady, followed by a closed-door discussion among attendees, ostensibly to come up with some solutions. Her speech was better than I had anticipated. As someone who was skeptical about the first lady’s “Let’s Move” program from the beginning, with good reason as it turned out, I am happy to report she didn’t pull any punches. Simply by shining a light on the critical role that marketing plays in influencing children’s eating habits, the first lady has taken away the food industry’s most common refrain: The solution is for parents to do a better job. Sadly, this sentiment is still extremely common among the American public and is the biggest obstacle advocates face in advancing the cause to protect children against corporate exploitation. But, as I’ve long argued, both ideas are true: parents have a responsibility to feed their kids right, and corporations should not take advantage of children’s vulnerabilities. Here is how Mrs. Obama described children’s susceptibility to marketing:

“You all know that our kids are like little sponges – they absorb whatever is around them. But they don’t yet have the ability to question and analyze what they’re told. Instead, they believe just about everything they see and hear, especially if it’s on TV. And when the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in.”

Next, the first lady explained how ads get children to nag their parents, saying that, “Kids who see foods advertised on TV are significantly more likely to ask for them at the store – a phenomenon known as ‘pester power’ … And research shows that a child’s first request for a product happens as early as 24 months, and, 75 percent of the time, this request takes place in a grocery store.” Mrs. Obama also explained how marketing works to influence what children ask for and how that makes parents’ jobs so hard, saying that 45 percent of kids’ food requests were for junk food such as burgers and fries and candy. “So from the time our kids are still in diapers, we as parents are already fighting an uphill battle to get them interested in the foods that will actually nourish them.” Then she even dispensed with another of industry’s favorite talking points: that parents should just “turn off” the TV:

“Now, like many parents, Barack and I do our best to limit our daughters’ TV time. But, as you all know, these ads aren’t just on TV. They’re on the Internet, in video games, smart phones, billboards. They’re in schools and store displays. They’re everywhere, and parents just can’t keep up, no matter how hard we try. So whatever we all might believe about personal responsibility and self-determination, I think we can agree that it doesn’t necessarily apply to children.”

My favorite line came as she called on industry “to empower parents instead of undermining them as they try to make healthier choices for their families.” The first lady said that industry should stop undermining parents. That’s a pretty big deal. Thank you, Mrs. Obama, for echoing the sentiments that so many parents, healthcare professionals and advocates have been saying for a long time. Only one problem: The first lady’s office is in the wrong wing of the White House. Imagine if these words were uttered by the president instead. What if our nation’s leader told the executives of food and media corporations to stop undermining parents? How much more powerful would those words sound coming from Mr. Obama? Now imagine an alternative scenario to the secret “closed-door” meeting that came after the speech, where various “stakeholders” were brought together in an unrealistic attempt to forge voluntary solutions defined only by industry, given that the first lady has zero policy-making authority. What might that look like? How about hearings in Congress during which medical and health experts testified about the terrible toll that diet-related diseases such as diabetes are taking on children and the correlations between predatory marketing and children’s eating habits, and parents explained how their best efforts were undermined by the ubiquity of junk food and targeted marketing? Now imagine our political representatives holding a dramatic hearing that demanded answers from the CEOs of Coca-Cola, McDonald’s and Nickelodeon about why they continue to target children in the midst of this public-health crisis. All of this would be followed up by legislation or regulation to legally restrict industry’s predatory business practices – in the name of protecting children from exploitation. Of course, this is all just fantasy: neither President Obama nor our very broken Congress has shown any willingness to take on the food industry. Indeed, when the Interagency Working Group (led by the Federal Trade Commission, the agency that regulates advertising) came together in President Obama’s first term to try and improve the food industry’s own voluntary guidelines by simply making them science-based, the entire effort went down in flames. Now Mrs. Obama is trying to use her charm to accomplish what four federal agencies could not. Of course, food corporations may make minor tweaks to their marketing practices in hopes of gaining the first lady’s stamp of approval and scoring a press conference with her, as Disney and Walmart did. But let’s not fool ourselves into thinking these will be meaningful or long-lasting improvements. This sort of voluntary self-regulation has a long track record (across numerous industries) of generating a lot of positive PR with few actual results. In her speech, the first lady joked that some industry members may be waiting things out, figuring that “in a few years, this lady will be gone and this whole ‘Let’s Move’ thing will finally be over, so we can go back to business as usual.” That’s exactly what they are thinking. But she correctly reminded them that this issue isn’t going away when the Obamas leave office in a few years. Even if today’s elected leaders lack the backbone to protect children’s health, the public climate is growing increasingly inhospitable to predatory marketing. For that we have the first lady, advocacy groups such as Corporate Accountability International, and a growing chorus of organizations and advocates to thank.

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Trade Group, Biotech Giants Spending Big Bucks to Stop GE Labeling in WA https://www.foodsafetynews.com/2013/09/are-junk-food-companies-hiding-behind-lobbyists-to-stop-ge-labeling-in-wa/ https://www.foodsafetynews.com/2013/09/are-junk-food-companies-hiding-behind-lobbyists-to-stop-ge-labeling-in-wa/#comments Wed, 18 Sep 2013 05:02:35 +0000 https://www.foodsafetynews.com/?p=76320 This editorial was originally published on Sept. 17, 2013, by the Center for Food Safety. The nation’s largest food makers’ trade group, the Grocery Manufacturers Association (GMA), is donating big money to oppose I-522, but on whose behalf? Even if you haven’t heard of the GMA, you know its members: the nation’s largest food makers... Continue Reading

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This editorial was originally published on Sept. 17, 2013, by the Center for Food Safety. The nation’s largest food makers’ trade group, the Grocery Manufacturers Association (GMA), is donating big money to oppose I-522, but on whose behalf? Even if you haven’t heard of the GMA, you know its members: the nation’s largest food makers and those with the most at stake in the battle over genetically engineered (GE) food labeling, including soft drink and snack giant PepsiCo, cereal makers Kellogg and General Mills, and, of course, biotech behemoth Monsanto. GMA’s main function is to lobby on behalf of its members. Last year, GMA spent more than $3 million lobbying at the federal level alone on issues such as school food, marketing to children, food safety, sugar policy, food stamps, and, most notably (and in their own words), “introduction of new GMO traits” and “labeling of genetically modified ingredients.” Also, according to the Center for Responsive Politics, in 2013, 29 out of 35 GMA’s lobbyists qualify as “revolvers” because they have previously held government jobs. That’s a lot of power. I explained last year – just as the battle over California’s Proposition 37 was heating up – how the trade group announced that defeating the initiative was “the single-highest priority for GMA” that year. The group ultimately donated more than $2 million to the No on 37 campaign, part of the overall $46-million war chest that resulted in the ballot measure’s narrow defeat. But, last year, top members of GMA also individually donated massive amounts of cash to defeat the consumer’s right to know. For example, PepsiCo donated close to $2.5 million, Kraft more than $2 million, Coca-Cola $1.7 million, and the No on 37 donor page lists many more GMA members. This year in Washington state, GMA has already donated more than it did in California – $2.2 million, despite this fight requiring fewer resources. And, thus far, the only individual corporations to give are the biotech giants, albeit in huge amounts – Monsanto with $4.8 million and DuPont with $3.4 million. (The No on 522 campaign has so far raised more than $11 million in total.) As Politico recently reported, with the large junk-food companies not yet contributing, the “Grocery Manufacturers Association has had to give more and much earlier than it did in California.” But, rather than GMA filling the void, it’s far more likely that this is a deliberate strategy that mega-corporations are famous for – hiding behind your lobbying group while your nose stays clean. The very nature of a trade group allows member corporations to accomplish two critical goals: pool their resources while staying out of sight. According to GMA’s 2011 tax filings, the organization reported $28.7 million in revenue, of which 70% – almost $20 million – came from membership dues. That’s a lot of money to throw around. So the question is not when GMA members are going to donate to No on 522; they already are, simply by paying dues to their lobbyists. GMA has a long history of serving as a convenient front for their members on controversial issues. As I chronicled in my book, “Appetite for Profit,” for years GMA lobbied against common-sense policies to improve the nutritional content of school food. The trade group filed letters of opposition in every state and school district that simply wanted to reduce children’s consumption of sugary beverages and junk food. This lobbying strategy allowed GMA’s member companies such as Coca-Cola, who had the biggest stake in these fights, to keep a low profile. The success of well-known brands such as Coca-Cola and Kraft Foods depends greatly on positive public relations. No food corporation wants to risk negative media coverage or, just as likely these days, consumer backlash through social media. It makes even more sense now for GMA to do its members’ bidding, given how controversial opposing GE food labeling has become for the food industry. During the California fight, those food companies that also own organic or natural brands (e.g., most of them) suffered significant adverse reactions for opposing Prop 37. For example, after a huge outcry on Facebook, General Mills tried in vain to explain to upset customers of its organic brand Cascadian Farms why the company was funding No on Prop 37. As I explained at the time, many consumers were surprised to learn that their favorite organic food brands are owned by other food corporations, let alone by multinational conglomerates fighting GE food labeling with millions of dollars. No wonder these corporations want to let GMA be the public face of their opposition this time around. It’s also a convenient end-run around lobbying disclosure laws. Meanwhile, to date, the Yes on 522 committee has raised more than $3 million, so the No side is already outspending them by a margin of almost four to 1. As I wrote before, Washington state may be our best chance to get GE food labeling done for a long time to come. Please support the campaign by donating here.

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Industry Lawyers Tell Big Food How Not to Get Sued https://www.foodsafetynews.com/2013/07/industry-lawyers-tell-big-food-how-not-to-get-sued/ https://www.foodsafetynews.com/2013/07/industry-lawyers-tell-big-food-how-not-to-get-sued/#comments Wed, 24 Jul 2013 05:03:39 +0000 https://www.foodsafetynews.com/?p=73296 Last week I attended a conference in Washington DC with the lofty title: “3rd Advanced Regulatory and Compliance Summit on Food & Beverage Marketing & Advertising.” The event’s main sponsor was the law firm of Faegre Baker Daniels, whose numerous mega-corporate food clients include Cargill, Dean Foods and Nestlé. In addition, the firm represents (under the heading of “crop... Continue Reading

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Last week I attended a conference in Washington DC with the lofty title: “3rd Advanced Regulatory and Compliance Summit on Food & Beverage Marketing & Advertising.” The event’s main sponsor was the law firm of Faegre Baker Daniels, whose numerous mega-corporate food clients include Cargill, Dean Foods and Nestlé. In addition, the firm represents (under the heading of “crop protection“) Big Biotech players such as Bayer, Dow and DuPont. The presenters were almost all industry lawyers, with a few government types. Not one member of the plaintiffs bar or anyone from a public interest organization was a speaker, and it seemed most of the audience was also from industry. In all fairness, I think it’s a good thing for defense lawyers to share information and best practices about how food companies can and should comply with the law. Adhering to laws and regulations, as feeble as those rules can be, is a good thing, and corporations should strive for it. And I am happy to report that’s what most of this meeting was about: to help food companies (in legalese) “mitigate risk,” as opposed to how to get away with skirting the law. For example, in a session called “Minimizing the Risk of Deceptive Health Claims Post-POM Wonderful,” an attorney with the Federal Trade Commission tried to explain what sort of “substantiation” a food company would need to back up any health claims. (POM Wonderful has been embroiled in quite a fight with the feds over its exaggerated claims.) A similar presentation was called “How to Use Clinical Studies, Data, and Results without Violating FTC Regulations: A Case Study on Omega-3 Claims.” You see, the feds are OK with making certain types of health claims on food products as long as you can back it up with actual science. Just how strong the research needs to be, however, was never made very clear. When I tried to ask one government lawyer, “What if the science is funded by industry?”, the answer was also unsatisfactory: that might be considered as a factor but not a disqualifying one. Generally the feds like to consider these matters on a case by case basis. The most unbalanced and frustrating panel was called: “Maintaining the Delicate Balance of Marketing to Children‚ Obesity and the Integrity of your Product.” The main speaker was Elaine Kolish, director of the Children’s Food & Beverage Advertising Initiative, a fancy name for the food industry’s sad excuse for voluntary self-regulation. Numerous groups have criticized CFBAI for its ridiculously generous nutrition guidelines and self-serving loopholes. But to hear Kolish tell it, CFBAI was the best way to protect children — far better than government regulation. She claimed that all by itself, industry “has created robust rules, and changed them twice” and that “in a five-year period, self-regulation has done more than government.” Of course it has, because that same industry lobbied like hell to stop government from doing its job in setting better guidelines. Throughout her presentation, which at times bordered on shrill, Kolish showed her utter disdain for the feds, along with numerous public interest groups. She disparaged the Center for Science in the Public Interest, saying it engaged in “litigation by press release.” She also attacked other groups including the Campaign for a Commercial-Free Childhood and Berkeley Media Studies Group for daring to complain about food industry exploitation of children. Now reasonable people can disagree on this controversial topic and I realize I was attending an industry-friendly meeting, but Kolish said several things that should not have gone unchallenged. For example, she misrepresented the current science on how marketing to children is deceptive. If someone from the other side had been on that panel, the audience would have heard a far more balanced take. It was in fact a disservice to the industry representatives in the room to downplay the issue. I had this feeling at numerous other times during the event: that including a public interest perspective would have allowed for a more nuanced and stimulating discussion. Another notable presentation was called “Update on State Food Labeling Laws: How GMO Labeling Initiatives Impact your Business Strategies.” Obviously industry is very concerned about the growing movement to label genetically engineered foods. This panel was a good overview of current efforts, and mentioned several advocacy groups, including Food Democracy Now! for its role in the state bills. (Unlike Ms. Kolish, the attorneys on this panel  – both with the sponsoring law firm – were factual and respectful.) It was interesting, though not surprising, to see how much industry lawyers were staying on top of advocacy efforts. Finally, as would be expected, there were several presentations on the current threat of private class action litigation over deceptive food marketing claims, some offering tips on how to defend against such lawsuits. (I recently wrote about this trend in class actions.) The “natural” cases were clearly a huge concern. One attorney in the audience suggested food makers stop using natural labeling at all, which was very sound advice and refreshing to hear. Also discussed was emerging case law in which judges are deferring to FDA for ruling on whether or not “natural” labels should be allowed on products containing genetically engineered ingredients. But no one in the room expected FDA to do so anytime soon. Over the three-day event, I had several constructive conversations with food industry attorneys who really don’t want their clients to get into legal trouble. But it was also clear that their good advice can sometimes come into conflict with the marketing department. So next time you see a food product making a deceptive claim, it’s probably either because the company received bad legal advice, or the marketers overruled the lawyers. This article originally appeared on Eat Drink Politics July 23, 2013. 

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Nutrition Standards Won't Fix Big Food's Worst Child Marketing Tactics https://www.foodsafetynews.com/2013/07/nutrition-standards-wont-fix-big-foods-worst-child-marketing-tactics/ https://www.foodsafetynews.com/2013/07/nutrition-standards-wont-fix-big-foods-worst-child-marketing-tactics/#comments Fri, 12 Jul 2013 05:00:05 +0000 https://www.foodsafetynews.com/?p=72810 Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content. Instead of begging corporations to... Continue Reading

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Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content. Instead of begging corporations to tweak the grams of sugar, fat and salt that these highly processed junk foods contain, we should demand that industry stop exploiting children altogether. Some advocates argue this approach is too radical. But it’s actually far more practical and ultimately more effective because of certain key tactics that industry uses to target children. You can’t put nutrition standards on a clown A nutrition standards approach to marketing to children fails to address the powerful and ubiquitous marketing strategy of branding. When Ronald McDonald goes into elementary schools or anywhere else he may roam, he (in the words of McDonald’s own CEO) “does not hawk food.” Problem solved, right? Except that the very purpose of using Ronald as a brand ambassador is to get children to associate fun and happy times with McDonald’s. This technique is so effective that young children prefer the taste of food wrapped with the McDonald’s logo. This is true even for food McDonald’s doesn’t sell. Here is how researchers described it: “Our findings add to past research by demonstrating that specific branding can alter young children’s taste preferences.” That’s powerful stuff. Another study of 3-to-5-year-old children found that McDonald’s was the most recognized brand, followed by other fast food and soda brands. (The children were shown 50 different brands across 16 product categories.) These researchers seemed surprised that even very young children could recognize brands, “at a much earlier age than previously theorized.” Branding is a key strategy for every corporation trying to build lifelong brand loyalty among impressionable children. They know the key to getting more consumers hooked on their products is to target children as young as possible. There is simply no way to apply nutrition standards to branding. Stealth ads on the internet don’t have nutrient content Another critical way that food corporations such as McDonald’s target children is through “advergaming” websites. For example, you hardly see any food images on HappyMeal.com, just a lot of fun and games. So improving nutrition standards won’t work there either. Moreover, the name of the game for such sites is to gather information about users, which in this case are unsuspecting children. That’s why the Center for Digital Democracy filed a complaint last year with the Federal Trade Commission charging that McDonald’s and several other food and media corporations violated the Children’s Online Privacy Protection Act by asking children to share their friends’ email addresses. But as Adweek explained, McDonald’s engages in even more aggressive tactics:

McDonald’s website for Happy Meals goes a step further, inviting children to make a music video by uploading their pictures and encouraging them to share the video with up to four friends, who then receive an email from McDonald’s: “You’ve been tagged for fun by a friend! Check it out! It’s a Star in Video at the McDonald’s Happy Meal Website.”

That Happy Meals contain apple slices and milk seems rather irrelevant when you consider how low this corporation will stoop to exploit children. According to McDonald’s internet privacy policy (almost a year after this complaint was filed) the company still encourages children to share friends’ names and email addresses but assures us that such information is deleted after McDonald’s contacts the friend. That’s a relief. Most importantly, research suggests that this sort of stealth advertising can be more effective than traditional television commercials because children are less aware of online ads, probably because they are too busy having fun. According to a report from the Kaiser Family Foundation:

From a marketer’s perspective, one of the potential advantages of an “advergame” is the ability to draw attention to your brand in a playful way, and for an extended period of time (at least relative to a 30-second television ad) … On the Internet, the boundaries between advertising and other content may be harder for a child to distinguish. This medium does not have the natural breaks between commercial and non-commercial content which typify television.

That could help explain why the most recent federal government report on food marketing to children suggested that corporations were shifting their advertising spending from television to “new media” such as online, mobile and viral marketing, which are also relatively inexpensive. An incremental approach to ending food marketing to children Some advocates contend that tweaking the nutritional content of foods marketed to children is a good approach because it’s incremental, while stopping marketing altogether is asking for too much. But why must this be the only way to engage in incrementalism? I can think of many incremental alternative solutions to the nutrition approach to food marketing to children. The possibilities are truly endless, starting with the above examples of branding and internet targeting. Let’s take branding. Even if McDonald’s won’t agree to Corporate Accountability International’s demand to Retire Ronald, there are plenty of smaller steps the fast food giant could take right now. For example, Ronald could stop visiting grade schools. I would consider that a pretty huge victory; far better than the addition of apple slices and milk to Happy Meals. Or Ronald’s image could stop appearing on children’s toys. Speaking of toys, McDonald’s could stop including them in Happy Meals. As could other fast food chains like Burger King, which is now promoting its “BK Crown Activity Box” with various toy tie-ins. Imagine, parents buying food for the food, not the toys. These and many other incremental steps the food industry could take to stop targeting children have the advantage of not being dependent on nutrition standards that industry gets to define and manipulate. It’s also far easier to monitor and enforce a policy such as “no advergaming” than one based on grams of salt, sugar and fat. But most importantly, marketing to children is inherently deceptive and harmful and we should demand corporations stop engaging in this unethical behavior. Because that’s the right thing to do. This article was originally published by Corporate Politics International July 8, 2013. 

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How Did a Hepatitis A Virus Get Into Organic Berries? https://www.foodsafetynews.com/2013/06/how-did-a-hepatitis-a-virus-get-into-organic-berries/ https://www.foodsafetynews.com/2013/06/how-did-a-hepatitis-a-virus-get-into-organic-berries/#comments Thu, 13 Jun 2013 05:25:43 +0000 https://www.foodsafetynews.com/?p=71428 The latest example of how even health-conscious eaters are not immune from foodborne illness outbreaks came last week with a recall of organic frozen berries contaminated with Hepatitis A. The products were sold under the brand name of Townsend Farms at two large chains: Costco stores in the West and Harris Teeter stores in the East.... Continue Reading

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The latest example of how even health-conscious eaters are not immune from foodborne illness outbreaks came last week with a recall of organic frozen berries contaminated with Hepatitis A. The products were sold under the brand name of Townsend Farms at two large chains: Costco stores in the West and Harris Teeter stores in the East. The latest count from the U.S. Centers for Disease Control and Prevention is 99 people infected in eight states: Arizona, California Colorado, Hawaii, Nevada, New Mexico, Utah, and Washington. Of these, 38 have been hospitalized. According to the CDC, Hepatitis A “usually occurs when an infected food handler prepares food without appropriate hand hygiene.” However, the source of this particular strain is still unclear, except that it probably did not originate in the United States. This outbreak raises several important questions about our food system. Are Companies Duping Consumers with “Farm-washing”? According to the fine print on the back label, shown on food safety attorney Bill Marler’s blog, the fruit came from around the world: Chile, Argentina, and Turkey. The pomegranate seeds processed in Turkey appear to be the culprit. (Marler is suing Townsend on behalf of the victims and just sent the company this demand letter.) But you couldn’t tell the international origins from the front of the packaging labeled “Organic Antioxidant Blend,” with the bucolic image of Townsend Farms and its warm and fuzzy tag line: “Since 1906, Field to Farm to Family.” It seems at least one victim of the outbreak was fooled by the imagery. According to CBS News, Geoff Soza of California ate “a healthy breakfast of thawed frozen berries and Greek yogurt every morning,” but while celebrating his 30th wedding anniversary in Yellowstone National Park, the 64-year-old wound up in the hospital instead. At one point, things looked so serious that the words “liver transplant” were uttered by a doctor. Soza seemed shocked to learn his favorite berries were not from the Oregon farm depicted on the packaging. According to the story:

Healthy and health-conscious, the Sozas always inspect their foods and select organic produce. They were surprised to learn that some of the fruit from Townsend Farms of Fairview, Ore., was from outside the United States. But the packaging convinced the Sozas the fruit was all-American because it bears the slogans “Grower. Processor. Distributor.” and “Field to Farm to Family, since 1906.”

Soza’s wife put it plainly: “It was our distinct impression that these are raised under U.S. standards, especially organic food standards.” (More on this later.) I asked Mark Kastel, co-founder of The Cornucopia Institute, an organic watchdog group, if he thought the Townsend label was confusing as to the product’s origins. “Yes, it’s deliberately deceptive, to make you think you’re buying local fruit from the farm up the road. There are many examples of this. Often companies with the word ‘farm’ in their name don’t even do any growing themselves, they just contract with farms, sometimes from all over the world. Or they just buy from brokers in the farms or an anonymous source.” How does this connect to food safety risks? While small, local farms are not immune, the difference is in the magnitude of the impact: with a small farm, any adverse impacts are only felt locally, but with globalization, the potential hazards are spread far and wide, and to a much larger population. Also, about the antioxidant claim on the package, registered dietitian Andy Bellatti tells me it’s pretty meaningless. “All whole, plant-based foods contain antioxidants. So any combination of fruit can be ‘an antioxidant blend’ and what matters most is diversity of antioxidants, not just from berries.” Can We Trust Organic Labels on Imported Foods? Among the most frequent questions I get regarding organic is, “What about imported food; can we trust the standards in other countries?” The Townsend berries sports the USDA organic seal, indicating that even though the mix contains imported fruit, it still conforms to the high U.S-based organic standards. As Food Safety News explains, imported foods are evaluated by organic certifying agencies approved by the U.S. Department of Agriculture: Townsend Farms’ products are certified as organic by both Oregon Tilth, a private third-party certifier, and the Washington State Department of Agriculture. But how is it that berries grown in Turkey, Chile and Argentina can get packaged in Oregon and certified as organic by the standards of the U.S. Department of Agriculture? The short answer to that question lies in the fact that firms worldwide have the ability to certify farms according to the standards set forth by the USDA. As long as a proper authority can verify that a farm operates according to organic standards once a year, that farm can become USDA-certified organic whether it’s outside Indianapolis or Istanbul. OK, but can we trust these foreign certifiers? Some watchdog groups such as Center for Food Safety and Cornucopia Institute have greater confidence in U.S. farms and U.S.-based organic certification than from imports. These groups and many others have grave reservations about particular countries with an increasing presence in the U.S., particularly China and India. How Many Sick People Will it Take to Get Feds to Act? Most importantly, this serious outbreak underscores once again how the stalled food safety regulations, as mandated by the Food Safety Modernization Act (enacted in 2011), are adversely impacting public health. The law, which numerous groups pushed hard for, mandates significant upticks in foreign inspections by the Food and Drug Administration, although how those increases will be funded remains a serious question. Additional import safeguards include giving FDA authority to require certification for food coming from certain countries as a condition of admission to the U.S. But the required regulations for how these preventive measures would be implemented have been overdue for more than a year now. In April, a federal court agreed with the Center for Food Safety’s lawsuit that the Food and Drug Administration has failed to adhere to statutory deadlines for final regulations. The judge ordered FDA to work with CFS to submit a new timeline for the rules, which the court would then require FDA to follow. George Kimbrell, senior attorney with Center for Food Safety, says this process is currently underway, which is the good news:

Congress required FDA to dramatically improve import safety. The firm, timely deadlines for new import regulations underscored how overdue and urgently-needed the improvements are. The court should soon set new deadlines for the regulations, and FDA will finally do the job Congress required of it and protect the American public from continued outbreaks.

The bad news is that while FDA continues to drag its feet, Americans continue to get sick. Whether it’s hepatitis A in imported berries, Listeria in imported cheese, or Salmonella in imported papayas, our regulators have a lot more work to do to safeguard the food supply. Let’s hope it won’t take more illnesses to get them to take action. Editor’s note: This article originally appeared on the Center for Food Safety Blog June 11, 2013. The outbreak statistics have been updated to reflect the most current information. Bill Marler, whose blog is mentioned in the piece, is publisher of Food Safety News. Marler Clark, the firm that underwrites Food Safety News, is representing Geoff Soza.

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How Grassroots Advocates Beat the Biotech and Food Lobbies https://www.foodsafetynews.com/2013/06/how-grassroots-advocates-beat-the-biotech-and-food-lobbies/ https://www.foodsafetynews.com/2013/06/how-grassroots-advocates-beat-the-biotech-and-food-lobbies/#comments Wed, 05 Jun 2013 05:31:49 +0000 https://www.foodsafetynews.com/?p=71037 This week, Connecticut won the honor of becoming the first state to pass a law requiring genetically engineered foods to be labeled. (The governor has indicated he will sign.) It was really only a matter of time. The disappointing defeat of Prop 37 last fall in California (thanks to a massive industry disinformation campaign) sparked a national movement that has... Continue Reading

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This week, Connecticut won the honor of becoming the first state to pass a law requiring genetically engineered foods to be labeled. (The governor has indicated he will sign.) It was really only a matter of time. The disappointing defeat of Prop 37 last fall in California (thanks to a massive industry disinformation campaign) sparked a national movement that has resulted in labeling bills getting introduced in about half the states. But how did the small state of Connecticut make this happen? I spoke at length with the leader of the effort, Tara Cook-Littman of GMO Free CT, who worked for the past two years as a volunteer. (See the group’s impressive list of coalition partners.) She said for a long time efforts to pass labeling bills went nowhere, but things started to change two years ago once advocates formally organized themselves. While at first she and others “were dismissed as a bunch of crazy moms and environmentalists,” things started to pick up last year “when advocates were able to show themselves to be a serious movement with political power.” What about the opposition? Cook-Littman said it was formidable, and that industry made all the same fear-mongering arguments we heard last year during Prop 37 in California about higher food prices and confusing consumers. She and others suspect the biotech industry was funneling money through the trade group the Connecticut Food Association, which represents retailers and wholesalers. Also in opposition was the Grocery Manufacturers Association, the national trade group for food makers, which firmly stated its opposition to Prop 37 last year, calling it the organization’s “single-highest priority.” In addition, Cook-Littman told me about the front group industry formed to oppose the bill, “Connecticut Farm to Food.” (For more about front groups, see my recent report.) This group’s home page claims boldly if inexplicably, “Forced labeling will drive business and science out of Connecticut.” Listed as sponsors are three groups: The Council for Biotechnology Information (a trade group for the biotech industry; its website is whybiotech.com), the Connecticut Retail Merchants Association, and the previously mentioned Grocery Manufacturers Association. In other words, two of these three groups behind this “Connecticut” organization are based in Washington DC. The toughest opposition though, Cook-Littman said, came from the Connecticut Farm Bureau, which claimed the bill would hurt farmers, despite the bill not even being about farming, but rather food products. “They claimed that farmers’ sales of value-added products would be destroyed if they had to be labeled,” she said. But as a strong counterweight, advocates had the support of the state’s numerous organic farmers, led by the Connecticut Chapter of the Northeast Organic Farming Association, which Cook-Littman called “our truest partner.” Still, how did this grassroots group fight off such high-powered lobbyists representing at least three major industries – biotech, food retailers, and food manufacturers? She said, “We just got louder.” What exactly was the turning point for the movement? Cook-Littman said face-to-face meetings with politicians were critical. “We spent a lot of time developing relationships with our representatives. Just spending that time with them was invaluable,” she said. Also, the group’s social media presence, especially on Facebook, allowed non-paid advocates to engage in less time-consuming ways. “We told our representatives, ‘Look at what’s happening on Facebook.'” And simply showing up in massive numbers when it counted: at two critical rallies, one before the legislative session began, another just weeks ago, along with a huge turnout for the hearing. Cook-Littman credits the national advocacy group Food Democracy Now! for being a vital partner in the effort. “We could not have done it without them. They always believed in us, while others discounted us,” she said. “They also helped drive more than 40,000 phone calls to the governor’s office and provided strategic advice along the way.” Dave Murphy, founder and executive director of Food Democracy Now!, told me that another turning point was when Jerry Greenfield of Ben and Jerry’s Ice Cream came to the capital to testify in support of the bill. “That gave the issue instant credibility because Ben and Jerry’s is a very successful company. There were politicians who had been against the bill standing in line for ice cream and a photo opp with Jerry.” Also, there were several times during the process when they thought the bill was dead. But the advocates didn’t give up; another crucial lesson: to hang in there. Of course, to get any bill difficult bill passed, compromises must be made along the way. While the labeling provisions of the bill are strong, unfortunately, legislators added a “trigger clause,” which requires that four other states in the northeast region enact similar bills before the law takes effect in Connecticut. Cook-Littman told me that the advocates fought to keep this provision out, but at the end of day they were advised to take the compromise or else risk the bill going down to defeat, with an uncertain future. She is quite confident that the clause will actually motivate other states to get bill passed. And as a member of the Right to Know Coalition of States, she is determined to help others in doing so. She also hopes the passage helps the Washington State ballot measure coming up for vote this November. What advice does Cook-Littman have for advocates in other states facing similar opposition from powerful lobbyists? “I told my fellow advocates, ‘Stand in your power as a constituent and let your representatives hear you.’ Too often, we give up our power,” she said. “But once you realize that you can make a difference, that’s when change happens. Also, stay the course and keep fighting.” Dave Murphy called the Connecticut victory “one giant step for Connecticut and one giant leap for the GMO labeling movement.” He continued: “The grassroots have won the day in Connecticut for a key victory over Monsanto and the biotech lobby. It was inspiring to watch Connecticut legislators supporting GMO labeling stand strong in the face of the biotech industry’s effort to kill the bill.” Also feeling inspired, Cook-Littman told me, “It truly feels amazing to know that our little state of Connecticut, with its grassroots power, was able to beat back the opposition to get the bill passed. I really do think it is an important step and will encourage other states to do the same.” I couldn’t agree more. These victories don’t come very often. Let’s savor this one.

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Best Public Relations Money Can Buy – A Guide to Food Industry Front Groups https://www.foodsafetynews.com/2013/05/best-public-relations-money-can-buy-a-guide-to-food-industry-front-groups/ https://www.foodsafetynews.com/2013/05/best-public-relations-money-can-buy-a-guide-to-food-industry-front-groups/#comments Fri, 17 May 2013 05:31:43 +0000 https://www.foodsafetynews.com/?p=70085 Last month, the International Food Information Council Foundation released the third edition of its report: Food Biotechnology: A Communicator’s Guide to Improving Understanding. What sounds like a reasonable and helpful document is in fact the product of a well-oiled PR machine whose board of trustees includes executives from such food giants such as Coca-Cola, Kraft Foods, and Mars. In response to... Continue Reading

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Last month, the International Food Information Council Foundation released the third edition of its report: Food Biotechnology: A Communicator’s Guide to Improving Understanding. What sounds like a reasonable and helpful document is in fact the product of a well-oiled PR machine whose board of trustees includes executives from such food giants such as Coca-Cola, Kraft Foods, and Mars. In response to such tactics, I have authored a new report for Center for Food Safety that exposes the well-funded organizations and highly-sophisticated public relations strategies increasingly deployed to defend the food industry. Best Public Relations Money Can Buy: A Guide to Food Industry Front Groups describes how Big Food and Big Ag hide behind friendly-sounding organizations such as: the U.S. Farmers and Ranchers Alliance, the Center for Consumer Freedom, and the Alliance to Feed the Future. The idea is to fool the media, policymakers, and general public into trusting these sources, despite their corporate-funded PR agenda. With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse. As a result, industry spin is becoming more prevalent and aggressive. For example, the same group cited above – the International Food Information Council – in addition to publishing industry friendly reports, also infiltrates professional conferences such as the annual meeting of the Academy of Nutrition and Dietetics, the nation’s trade association for registered dieticians. In 2011, IFIC moderated a panel at this event called, “How Risky is Our Food? Clarifying the Controversies of Chemical Risks,” in which the take-away message was not to worry about pesticides, and anybody who tells you otherwise is scaremongering and non-scientifically valid. At the 2012 conference last fall, IFIC was back again, with representatives on four separate panels, including dispelling any concerns about food additives. In addition to IFIC, other front groups that have been around for some time include the notorious industry attack dog, Center for Consumer Freedom, which began in the 1990s with funding from tobacco giant Philip Morris. In the recent controversy in New York City over limiting the size of sugary beverages, CCF took out full-page ads in major newspapers showing Mayor Michael Bloomberg dressed as a woman with the tagline, “New Yorkers need a Mayor, not a Nanny.” Name-calling and scaremongering are very effective tactics for distracting away from the issue at hand: a serious public health problem. Big Soda also invented an entirely new front group to do its bidding called “New Yorkers for Beverage Choices,” which pretended to represent individuals, but in fact was funded by the American Beverage Association, the Washington DC-based lobbying arm of the soft drink industry. It’s a brilliant strategy when you realize that creating a group named “Coke and Pepsi Opposing Public Health in New York” just wouldn’t fly. By relying on a front group such as the Center for Consumer Freedom to do its dirty work, well-known companies like Coca-Cola and PepsiCo are able to keep their noses clean, and their valuable brand reputations intact. This report is extremely timely because now more than ever new front groups are forming so quickly that it can be hard to keep up. And with deliberately confusing names such as Alliance to Feed the FutureCenter for Food Integrity, and Global Harvest, it can be challenging to tell the good guys from the bad. I often have to remind people not to confuse the industry front group Center for Food Integrity with either the Center for Food Safety or the Food Integrity Campaign. Front groups position themselves cleverly to try and confuse media outlets, which too often just assume the information is coming from a reliable source. The new report answers such questions as, “What is the Different Between Trade Groups and Front Groups?” (mostly that trade groups lobby, while front groups rely more on PR), “What are Common Front Group Tactics?” (scaremongering and buying science, for example) and “How Can We Fight Front Groups?” Most importantly, the report contains numerous examples of front groups, including recently formed groups created in response to heightened criticism and awareness, along with scientific “institutes” invented by such food giants such as Coca-Coca, Nestlé, and General Mills. Junk food companies, the biotech industry, and big agribusiness are all on the defense because the nation is waking up to the myriad problems our industrialized food system has created, from public health epidemics to environmental disasters to horrific exploitation of humans and animals alike. It’s a testament to the food movement’s success that industry is responding with such sophisticated and well-funded public relations efforts. But we can’t allow these disingenuous and deceptive tactics to undermine our good work. It’s imperative that reporters, policymakers, and the general public do their homework to learn exactly who is behind these industry front groups and not fall for their biased propaganda and public relations stunts. You can start by reading and sharing this report, which you can download HERE. This article was originally published by the Center for Food Safety Blog March 14, 2013. 

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Ridding Schools of Fast Food, Junk Food, and Soda Pushers https://www.foodsafetynews.com/2013/04/ridding-schools-of-fast-food-junk-food-and-soda-pushers/ https://www.foodsafetynews.com/2013/04/ridding-schools-of-fast-food-junk-food-and-soda-pushers/#comments Tue, 09 Apr 2013 05:03:26 +0000 https://www.foodsafetynews.com/?p=68269 With the passage of the Healthy, Hungry-Free Kids Act of 2010, in addition to improving school meals, Congress required the U.S. Department of Agriculture to update nearly nonexistent nutrition standards on so-called competitive foods. These are foods sold outside the school meal program, including fast food items sold alongside the reimbursable lunches, and soft drinks... Continue Reading

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With the passage of the Healthy, Hungry-Free Kids Act of 2010, in addition to improving school meals, Congress required the U.S. Department of Agriculture to update nearly nonexistent nutrition standards on so-called competitive foods. These are foods sold outside the school meal program, including fast food items sold alongside the reimbursable lunches, and soft drinks and junk food sold in vending machines, school stores, fundraisers, and the like. As I wrote about in my book, the issue of unhealthy beverages and junk food in schools has been a contentious one for years, mostly being fought at the state and local levels. While it’s commendable that the federal government is now taking up the issue, I have some serious concerns about the feasibility of an approach that essentially endorses healthier junk food while allowing corporations continued unfettered access to children in schools. That’s why I have submitted comments on behalf of the Center for Food Safety, endorsed by several other organizations and experts, to ask that USDA assist schools with eliminating fast food, vending, and other competitive foods from schools altogether. Below are a few highlights from those comments. (You can read the entire document here.) Competitive foods financially undermine the school meal program Congress’ clear intent with the federally subsidized school lunch and breakfast programs is to ensure millions of schoolchildren are well-nourished. However, the ongoing presence of competitive food in schools undermines these programs financially. Indeed the very term “competitive” underscores this problem. According to school chef Ann Cooper: “Students should be eating healthy complete meals; the opportunity to opt-out by purchasing competitive food is actually counter to the mission of the National School Lunch Program.” Indeed, a report from the Illinois Public Health Institute found that while “strengthening nutrition standards for competitive foods are associated with increased participation in the USDA reimbursable meal program, schools that completely eliminated competitive food sales tended to see the greatest increases in school meal participation rates.” Competitive foods at school meals creates stigma for low-income children The presence of so-called “a la carte” items on the school meal line sets up a demographic divide between those who can afford these items and those who cannot. Eliminating any competing school meal items would avoid this stigma, making a more positive eating environment for all schoolchildren. School food expert and sociology professor Janet Poppendieck agrees that unless competitive foods are eliminated entirely, that stigma will persist: “Unless the new rules convince schools to do away with the competitive foods altogether, however, a la carte items and other competitive foods will continue to undermine the National School Lunch Program, because a la carte service stigmatizes the federal lunch.” Slightly healthier junk food is still unhealthy, sends the wrong message USDA’s narrow focus on nutrients such as grams of fat and sugar will still result in highly processed junk food with only slightly improved nutritional profiles. For example, reduced-fat corn chips and baked potato chips are still junk foods with almost zero nutritional value. Moreover, lower calorie soft drinks such as Diet Coke also offer zero nutrition and have no place in a child’s diet. With UDSA essentially giving such highly processed foods the “government seal of approval,” future efforts to remove such products from schools will become even more challenging. The food industry will very likely point to the federal nutrition standards on competitive foods as the “new normal” in schools, potentially undermining advocates who wish to rid schools of these unhealthy processed products altogether. Competitive food allows junk food companies to market to children Maintaining the presence of fast food, soft drink, and junk food companies in public schools sends all the wrong messages to children. These companies are eager to sell their products in schools because they want to get kids hooked at an early age, to ensure brand loyalty for life. A vending machine that promotes Diet Coke versus Coke exploits children all the same. More important than the nutritional content are the branding messages that these products carry. Food corporations are happy to comply with minor tweaks to their products to ensure their brands remain in schools. With these proposed nutrition guidelines, USDA is helping to secure the inappropriate, exploitative, and harmful role these companies currently have in targeting children, in and out of schools. To both maximize the economic benefit to schools and as well as protect schoolchildren, USDA should assist and provide resources to help schools that want to eliminate competitive foods, as opposed to simply placing a healthy halo and government seal of approval upon highly processed and nutritionally void products from companies seeking only to target children with their brands. In addition to the Center for Food Safety, the following organizations and individuals signed on to the full comments:

  • Campaign for a Commercial-Free Childhood
  • Corporate Accountability International
  • Dietitians for Professional Integrity
  • Food Democracy Now!
  • Food and Water Watch
  • New York Coalition for Healthy School Food
  • Nutritional Therapy Association
  • Organic Consumers Association
  • Reese Richman, LLP
  • Andy Bellatti, MS, RD, Registered Dietitian
  • Ann Cooper, Founder, Food Family Farming Foundation
  • Nancy Huehnergarth, Food Policy Consultant
  • Frances Moore Lappé and Anna Lappé, Small Planet Institute
  • Janet Poppendieck, PhD, author, Free for All: Fixing School Food in America and Professor Emerita, Hunter College

This article originally appeared on the Center for Food Safety‘s website.

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Monsanto Teams Up with Congress to Shred the Constitution https://www.foodsafetynews.com/2013/03/monsanto-teams-up-with-congress-to-shred-the-constitution/ https://www.foodsafetynews.com/2013/03/monsanto-teams-up-with-congress-to-shred-the-constitution/#comments Tue, 26 Mar 2013 06:40:36 +0000 https://www.foodsafetynews.com/?p=67415 Our founding fathers, white maleness aside, did get a few things right. One of them was the concept of “separation of powers,” which ensures a system of checks and balances among the three branches of government: executive, legislative, and judicial. But a dangerous provision snuck into the budget bill passed last week in Congress upends... Continue Reading

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Our founding fathers, white maleness aside, did get a few things right. One of them was the concept of “separation of powers,” which ensures a system of checks and balances among the three branches of government: executive, legislative, and judicial. But a dangerous provision snuck into the budget bill passed last week in Congress upends that system. Without any hearings on the matter, the Senate included language that would require the U.S. Department of Agriculture to essentially ignore any court ruling that would otherwise halt the planting of new genetically engineered crops. Here is how Capital Press explains it:

The rider pertains to transgenic crops that have been deregulated by the USDA but then had that approval overturned by a judge — a scenario that has occurred with genetically engineered alfalfa and sugar beets. In such a situation, the agency “shall” immediately issue permits or a partial deregulation order that would temporarily allow farmers to continue growing and selling the crop until USDA is done re-evaluating its environmental effects, according to the rider.

Why is this such a big deal? The court system is often our last hope, with Congress, the White House, and regulatory agencies deep inside industry’s pocket. Several legal challenges have resulted in court decisions overturning USDA’s approval of new GMO crops, for example, sugar beets. So the biotech industry, unable to make its case to a judge, figured why not just rewrite the Constitution instead, with the help of a Democratic Senate led by Senator Barbara Mikulski, chair of the Senate Appropriations Committee. Despite Montana Senator Jon Tester’s best attempts to stop the so-called biotech rider, the measure was pushed through. (Industry had tried to get a similar measure passed more than once last year.) Tester minced no words in an article in yesterday’s POLITICO about this and other industry power grabs such as weakening small farmer protections:

These provisions are giveaways, pure and simple, and will be a boon worth millions of dollars to a handful of the biggest corporations in this country. They deserve no place in this bill. We simply have got to do better on both policy and process.

If President Obama signs the budget deal with this provision, it could have long-lasting and serious consequences. This list of pending petitions to USDA to approve genetically engineered crops includes new versions of corn, soybean, canola, and cotton. Once these crops get planted, it will be too late to do much about it. That’s why groups such as the Center for Food Safety file lawsuits when USDA turns a blind eye to the potentially harmful environmental consequences of these unique crops. Here is how Andrew Kimbrell, executive director of the Center for Food Safety described the situation:

In this hidden backroom deal, Senator Mikulski turned her back on consumer, environmental, and farmer protection in favor of corporate welfare for biotech companies such as Monsanto. This abuse of power is not the kind of leadership the public has come to expect from Senator Mikulski or the Democrat Majority in the Senate.

The biotech industry, with the help of Congress, is attempting an end-run of the judicial system. Since judges can’t get be bought off, just go to your friends in Congress instead. Unfortunately, most of the mainstream media has not picked up on this unprecedented Big Biotech power grab, and in the case of NPR, has even spread misinformation about the rider’s effects:

But a closer look at the language of the provision suggests it may not be granting the USDA any powers it doesn’t already have. “It’s not clear that this provision radically changes the powers USDA has under the law,” Greg Jaffe, director of the Biotechnology Project at the Center for Science in the Public Interest, tells The Salt.

This interpretation was echoed, unsurprisingly, by the biotech industry, in Capital Express:

“It doesn’t require the USDA to do anything it wouldn’t otherwise have the authority to do,” said Karen Batra, communications director for the Biotechnology Industry Organization. “The language is there to protect farmers who have already made planting decisions.”

But as Kimbrell of the Center for Food Safety explains, the new language makes what is currently discretionary or optional on USDA’s part mandatory, a huge difference:

The word “shall” forces the USDA to continue allowing biotech crop cultivation even if its commercialization was overturned. They’ve taken away the discretion of the secretary of agriculture. Its real not-so-hidden purpose is to take away the ability to effectively vacate the approval of a crop that’s been approved illegally.

If there is any good news, it’s that the continuing resolution the provision hitched a ride on is only valid for six months. But industry seems confident it can make the workaround permanent. Likely what will follow is a protracted court battle over the policy’s constitutionality; remember that whole separation of powers thing? Still, any such legal challenge will likely take years to be resolved. Even USDA thinks the provision is unconstititional. Secretary Vilsack’s office told POLITICO that he has asked the Office of General Council to review the language, “As it appears to pre-empt judicial review of a deregulatory action which may make the provision unenforceable.” Meanwhile, the grassroots movement continues to grow to demand labeling of foods containing genetically engineered ingredients. While important, we cannot let labeling distract us from pro-biotech policies at the other end of production. The fewer GMO crops that are allowed to be planted in the first place, the fewer end products containing GMOs. But it’s not too late. You can still demand that President Obama refuse to sign the budget bill into law unless the biotech rider (aka Monsanto Protection Act) is removed. Food Democracy Now! has already gathered more than 175,000 signatures demanding Obama do the right thing. From that organization’s action alert:

By sneaking Section 735 into a federal appropriations bills, Monsanto has successfully planted a dangerous provision in U.S. law that strips judges of their constitutional mandate to protect American’s health and the environment while opening up the floodgates for the planting of new, untested genetically engineered crops. Even if their new GMO crops are ultimately proven to be harmful to human health or the environment, Section 735 allows them to be planted the minute the USDA approves them! Even more alarming, currently 13 new crops are awaiting approval at the USDA and AquaBounty’s GMO salmon is on the verge of being approved by the FDA. This new provision opens the door wide open for these approvals.

If the biotech industry can so easily override our court system, which is our last resort in stopping these dangerous crops from being planted, we will have no place left to turn. And Monsanto will have completed its hostile takeover of the U.S. government. Take action now by calling and emailing the White House here. Editor’s Note: This article originally stated that Senator Barbara Mikulski was the chair of the Senate Agriculture Committee, when in fact she is the chair of the Senate Appropriations Committee. The article has been updated to reflect this correction.

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How the Other NRA Is Making Us Sick https://www.foodsafetynews.com/2013/02/how-the-other-nra-is-making-us-sick/ https://www.foodsafetynews.com/2013/02/how-the-other-nra-is-making-us-sick/#comments Fri, 15 Feb 2013 06:05:56 +0000 https://www.foodsafetynews.com/?p=65202 This week, food labor advocate Saru Jayaraman is releasing her new book, Behind the Kitchen Door, which relates  heartbreaking stories of just some of the 10 million restaurant workers in the U.S. In a chapter called “Serving While Sick,” she tells the disturbing tale of a fast-food worker who had no choice but to come to... Continue Reading

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This week, food labor advocate Saru Jayaraman is releasing her new book, Behind the Kitchen Door, which relates  heartbreaking stories of just some of the 10 million restaurant workers in the U.S. In a chapter called “Serving While Sick,” she tells the disturbing tale of a fast-food worker who had no choice but to come to work with a bad cold since she couldn’t afford to go unpaid. When this worker tried to explain to her manager how perhaps handling food while coughing and sneezing was not such a good idea, she was laughed at. She later wondered how many customers she got sick that day because she couldn’t leave the counter every time she needed to wipe her nose. As Jayaraman explains, this story is all too typical. Because most restaurant workers do not receive paid sick days, they are coming to work when they should stay home. Remember all the times that as a full-time salaried worker, you stayed home with a cold, or to take care of a sick child, or just needed a “mental health day?” It’s a perk many of us take for granted, but for workers who handle our food, in jobs where spreading germs is among the most risky, calling in sick not even an option. That’s in large part thanks to the massive lobbying machine, the National Restaurant Association (aka the other NRA). In 2012 alone, the group (designated as a “heavy hitter” by the Center for Responsive Politics, among the 140 biggest donors since 1990) spent more than $2.7 million lobbying at the federal level, and donated more than a million dollars to federal candidates. (State restaurant associations are also very powerful.) The NRA also benefits nicely from the revolving door syndrome: Last year, 31 out of 40 NRA lobbyists previously held government jobs. Among the top issues on NRA’s agenda? Tips and sick leave. This missive posted by the NRA last month entitled “Wage, sick leave, environmental issues top state agendas” explains the group’s anti-worker focus at the local level. The NRA whines about the how Philadelphia’s city council is sure to reintroduce legislation on paid sick leave that would be so onerous that:

All employees would accrue one hour of sick time for every 40 hours worked and could earn up to 56 hours in a calendar year. Furthermore, the paid sick leave could be used for anything from being physically sick to caring for a sick family member or friend, or a doctor’s appointment.

The horror. How many NRA and restaurant industry executives enjoy these very privileges, or better? Locally, worker rights groups are gaining some traction, with numerous states and cities enacting paid sick leave bills. However, the NRA is also striking back wherever it can. According to this PR Watch story from 2011, the NRA teamed up with the notorious right-wing lobbying group, the American Legislative Exchange Council (ALEC) to pass a state-wide law in Wisconsin to override a local referendum to require paid sick days that had passed in Milwaukee in 2008 with more than 70 percent of the popular vote, democracy be damned. Also helping ALEC lead the charge on this issue was YUM! Brands, which owns Kentucky Fried Chicken, Pizza Hut, and Taco Bell. As PR Watch noted: “The effect of the repeal will be more sick workers at work, making others ill, in order to save or increase profits by corporations.” This is exactly what the research shows. Results from this 2011 study of food workers (conducted in part by the U.S. Centers for Disease Control and Prevention) were not pretty: Almost 12% (of 500 surveyed) worked while suffering vomiting or diarrhea on two or more shifts. (Previous studies showed only five percent of workers.) Factors associated with working while vomiting or experiencing diarrhea included high volume of meals served and lack of policies requiring workers to report illness to managers. For those of us thinking we are immune if we don’t eat at fast food outlets or chains, it hardly mattered, as independent restaurants were also at risk. The researchers conclude that paid sick days could help. Obviously. Yet in response to this study, the NRA told CNN: “There is no greater priority for the restaurant industry than food safety.” Really? Then stop lobbying against paid sick leave and start protecting your customers, even if you don’t care about the workers. A survey conducted by the Restaurant Opportunities Center (co-founded by Jayaraman) found that an incredible 63 percent of restaurant workers reported cooking and serving food while sick. Perhaps less surprisingly, 87.7 percent of restaurant workers reported not having paid sick days. In her recent article for CNN, author Jayaraman explained how the current flu season puts more workers and customers alike at risk. She also stressed that those of us fighting for better food safety laws should be paying just as much attention to worker rights:

If we don’t pay food industry workers decent wages and ensure they receive paid sick days, then no matter how much the FDA regulates the boiling temperature for processing cheese, restaurant workers will keep sneezing on our dinner and food-borne contamination and illness will continue to be a problem.

More than half of all reported U.S. foodborne disease outbreaks occur in restaurant settings. While outbreaks have various origins, according to the CDC, about 50 percent of all outbreaks of food-related illness are caused by the highly infectious norovirus, the leading cause of illness from contaminated food. No wonder the CDC recommends against preparing food when sick:

If you work with food when you have norovirus illness, you can spread the virus to others. You can easily contaminate food and drinks that you touch. People who consume the food or drinks can get norovirus and become sick. This can cause an outbreak.

That’s why we need better laws to help workers be able to afford to do the right thing to protect restaurant patrons. Not to mention that food outbreaks are costly to society at large. As Jayaraman puts it: “If we pay restaurant workers a living wage and ensure they can stay home when they’re sick, that means fewer taxpayer dollars on public health emergencies and fewer stomach aches for diners as well.” Everyone wins, right NRA? Please support the campaign for paid sick days and check out the book, Behind the Kitchen Door. You can also register for this upcoming pubic health law webinar on the need for paid sick days, and current campaigns and legal issues.

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Will a Federal Compromise on GMO Labeling Trump State Law, Forever? https://www.foodsafetynews.com/2013/02/will-a-federal-compromise-on-gmo-labeling-trump-state-law-forever/ https://www.foodsafetynews.com/2013/02/will-a-federal-compromise-on-gmo-labeling-trump-state-law-forever/#comments Tue, 05 Feb 2013 06:07:55 +0000 https://www.foodsafetynews.com/?p=64615 Recent reports of secret meetings among industry reps and the Food and Drug Adminstration over GMO labeling piqued my interest, mostly because this critical aspect was missing: any effort to label GE foods at the federal level could bring the current grassroots movement to a grinding halt by preventing any stronger local laws from ever... Continue Reading

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Recent reports of secret meetings among industry reps and the Food and Drug Adminstration over GMO labeling piqued my interest, mostly because this critical aspect was missing: any effort to label GE foods at the federal level could bring the current grassroots movement to a grinding halt by preventing any stronger local laws from ever being enacted. But I am getting ahead of myself. Last month, Ronnie Cummins, director of the Organic Consumers Association and one of the leaders of the GMO labeling effort, recently published an article about how “representatives of Wal-Mart, General Mills, Pepsi-Frito Lay, Mars, Coca-Cola and others” met with the FDA on January 11 “to lobby for a mandatory federal GMO labeling law.” The story was then picked up by Tom Laskawy at Grist, who reported that at the meeting, a Walmart representative said the retail giant would no longer oppose GMO labeling and that “other food company executives agreed, saying that the fight had become too expensive, especially given the prospect of more state-level initiatives.” The story kicked into high-gear when the New York Times’ Stephanie Strom covered it last week, adding a few new details, such as the meeting being attended by “20 major food companies” as well as two GMO labeling advocates: Gary Hirshberg, co-chair of the Just Label It federal campaign, and Charles Benbrook, professor at Washington State University. The Times story gave the impression that the meeting is something to celebrate. After all, if Walmart comes to the table, that’s a big deal. But missing from both of these accounts is the ominous potential downside of federal GMO labeling: a sneaky legal concept known as preemption. Most advocates don’t find out about it before it’s too late. Preemption simply means that a higher law trumps a lower law: so federal trumps state, and state trumps local. But in practice, it’s industry’s way of ensuring uniformity and stopping grassroots efforts. How I do know this? From years of experience of seeing it happen in various public health issues. It’s such a huge problem that the Robert Wood Johnson Foundation funded an entire project called “Preemption and Movement Building in Public Health” to educate advocates about how to handle it. Here is the pattern: a grassroots effort builds over time to enact local or state laws (such as gun control, indoor-smoking laws, or restricting alcohol sales), and industry fights these efforts for years, until they can no longer win. At that point, industry lobbyists turn around and either get their own weak bill passed, or work with advocates to pass a compromise version. In exchange, this law will preempt or prevent any state or city from passing a different or stronger law. Forever. No industry likes to deal with 50 different state laws, or even a handful of expensive state-level battles. We recently saw this exact scenario play out in the food movement, with menu labeling in chain restaurants. For decades, the restaurant industry successfully fought federal efforts to require calorie counts and other basic nutrition information on menus. Then over the last few years, numerous states and cities started enacting their own laws, much to industry’s dismay. Enter the compromise struck between the leading proponent of  menu labeling, the Center for Science in the Public Interest, and the restaurant industry: federally-required menu labeling for calories only, in exchange for all state and local laws being preempted, past and future. (See this document labeled “compromise endorsements” for the bill’s supporters, which include the Grocery Manufacturers Association, a leader of the No on Prop 37 campaign on GMO labeling in California.) Now, almost three years after passage, we still don’t have federal menu labeling as the final regulations are stalled at FDA, while certain industry members fight it. We also no longer see states or cities taking up the issue, figuring the feds took care of it. See what I mean about stopping a grassroots movement in its tracks? Public health lawyer Mark Pertschuk noted: “the rapidly growing grassroots movement for meaningful menu labeling may never recover.” He also cites the irony of this 2009 memo from President Obama opposing preemption in all federal rule-making. The memo correctly notes: “Throughout our history, state and local governments have frequently protected health, safety, and the environment more aggressively than has the national government.” Amen to that. I am not opposed to federal labeling on GMO food. I agree this is where the problem must ultimately be solved. However, any federal standard must set a floor and not a ceiling, and not hand preemption over to industry. The role of the federal government is to set minimum standards, while still allowing states to go further. This, however, is not the end-game that Walmart et al. have in mind. I asked Dave Murphy, founder of Food Democracy Now! and leader of the grassroots GMO labeling efforts about this issue. He told me it was a huge concern among movement leaders: “Ultimately the conversation represents a seismic shift in where we were four years ago on GMO labeling. But we know that anything coming out of Washington D.C. will be a weaker standard, which would not be good for either farmers or consumers. The goal is to make sure that a federal law doesn’t undermine state efforts.” As Cummins noted about the meeting: “We should be wary of any compromise deal at the federal level, one that would preempt the passage of meaningful state GMO labeling laws that have real teeth.” Very wary indeed.

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Feds to Parents: Big Food Still Exploiting Your Children; Good Luck With That https://www.foodsafetynews.com/2013/01/feds-to-parents-big-food-still-exploiting-your-children-good-luck-with-that/ https://www.foodsafetynews.com/2013/01/feds-to-parents-big-food-still-exploiting-your-children-good-luck-with-that/#comments Tue, 08 Jan 2013 06:01:34 +0000 https://www.foodsafetynews.com/?p=62799 If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the Federal Trade Commission released its latest report on marketing to children on that day speaks volumes about how seriously the Obama administration is taking this intractable problem. The mind-numbing 356-page document is billed as... Continue Reading

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If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the Federal Trade Commission released its latest report on marketing to children on that day speaks volumes about how seriously the Obama administration is taking this intractable problem. The mind-numbing 356-page document is billed as a “follow-up” to the agency’s 2008 report, in which we first learned important if not surprising details about industry expenditures and the myriad ways that marketers target children. As I explained then, the feds’ solution to the problem of industry spending more than $2 billion annually marketing mostly junk food to children isn’t government action, but rather improved voluntary self-regulation, despite this non-system being a proven failureover and over again. Ignoring the futility of this approach, the feds set out to examine how the food industry has cleaned up its act over the last few years. The report’s press release spin – commending industry for “progress” – defies the agency’s own data. Even the first page of the report’s executive summary admits: “The overall picture of how marketers reach children, however, did not significantly change.” Kids Targeted Online, and Everywhere Else For starters, while total ad spending directed at children dropped by 19.5 percent, the report notes a 50 percent increase in digital ads and other forms of “new media,” an indication that corporations are just getting smarter and more efficient in how they spend their marketing dollars. Indeed, as the FTC explains:

Internet promotional activities have become an anchor for food marketing, with more than 90% of the reporting companies engaging in online marketing in 2009. Online marketing is far less costly than TV and other media, and more interactive and engaging.

Moreover, cross-promotions, such as when food companies team up with movie studios, video games, theme parks, etc., which FTC calls “a hallmark of marketing food to young people” increased from 80 reported examples in 2006 to more than 120 in 2009. In a sign that it’s becoming increasingly impossible to separate TV from online entertainment, FTC offers: “SpongeBob episodes, for example, could be viewed on food company websites with cross-links between Nickelodeon’s SpongeBob website and the food company site.” Also, it’s not just that spending is shifting from TV to online that’s significant, but that digital marketing techniques are more interactive and at times downright creepy, especially when it comes to teens. (See my post about PepsiCo’s online video game designed – according to the ad agency – to “scare the crap out of teenagers.”) The FTC report describes the social intent of “advergaming:”

One game directed the child to hold a cereal box up to a webcam in order to interact with the game. Other popular online marketing activities included allowing children to create their own avatar and personalize their virtual world, creating art work to share with a friend online, joining online “clubs” that offer free or discounted meals on a child’s birthday, and downloading screen savers, “emoticons,” ring tones, videos, and other items.

The agency also examined industry market research confirming the effectiveness of online techniques:O

Online marketing activities are a worthy investment because they keep children engaged with the company and promote brand loyalty. Other research underscored the importance of frequently updating online content to keep it fresh, and using streaming video and interactive icons to appeal to teens.

Other examples of non-traditional forms of marketing included:

  • An energy drink company sent sampling teams in branded vans and buses to distribute products at places where teens congregate – beaches, ski venues, sports events, music festivals and concerts, summer camps, college fairs and SAT prep courses;
  • The Jonas Brothers Band – which was featured in both a concert tour and a movie – appeared in television, radio and Internet ads for cheese slices; a free download of their music was available by purchasing the product;
  • A candy company sponsored a safe driving program for high school students.

Also missing from the mostly positive FTC press release was ethnic targeting, while the report contained these examples of marketing to Hispanics:

  • Ads for beverages, energy drinks, snack foods, yogurt, cereals, canned pasta and candy, as well as QSRs, aired ads on Spanish-language radio or television stations or networks. Most were aimed at a general Spanish-speaking audience, while some ads were teen-directed and a few were child-targeted;
  • Workshops on healthy eating for Hispanic parents and children were sponsored by a non-carbonated beverage company, while town-hall meetings on college applications and scholarship opportunities for Hispanic teens were sponsored by a QSR;
  • One marketer looked at purchasing patterns among Hispanic consumers and identified families with children as accounting for the biggest growth in sales for that company. This research also observed that Hispanic children are the primary drivers of acculturation within their families and are reached effectively through a typical kid’s media buy.

Translation: Marketers think the best way to get Hispanic adults to buy stuff is through their children. (Presumably this finding applies beyond just food.) Of course, it’s not just Hispanic parents who want to please their kids. Market research from the companies showed how effective “pester power” is in getting parents to cave in to their child’s requests. Again, from FTC:

For example, one company’s study found that a child seeing an ad for a food product or seeing the product on the shelf was a key factor in purchase and that 75% of the purchasers surveyed bought the product for the first time because their child requested it. Another study showed that in-store advertising campaigns using child-targeted character-based themes outperformed those using mom-targeted themes.

Keep Industry in Charge, Why Fix What’s Broken? So then, what does the agency charged with protecting children from this sort of predatory marketing offer up as a solution? Just more of the status quo, based on the food industry’s alleged “improvements” in the nutritional quality of the foods they are marketing to children. According to FTC: “Many food companies have continued to improve the nutritional profile of their foods by reformulating existing products and introducing new ones… the Commission believes that the food industry can – and should – make further progress in using its marketing ingenuity and product portfolio to address childhood obesity.” That the FTC has determined its role is to nudge the food industry along in making minute reformulations to its products is troubling to say the least. Even FTC had to admit to less than a one gram decrease in sugar-packed cereals along with “slightly more whole grain”  (an increase of 1.6 grams, or one-tenth of one serving). Of course, the food industry is jumping for joy over the feds’ mostly positive spin. And it’s ironic because in the report the FTC admits, while attempting to assess industry’s self-regulatory system, that nutrition analysis is not its strength: “Although the Commission does not have the expertise to assess specific nutrition criteria…” Despite this admission, a good portion of the report is devoted to a nutrition analysis of the foods being marketing to children, along with a review of survey data on dietary patterns, presumably to connect any alleged “progress” of the food industry with how kids are eating, despite the lack of scientific merit of connecting those two dots. (Kids’ eating habits may get worse or better over time for any number of reasons unrelated to industry marketing practices.) Moreover, as I have argued before, it’s simply unethical to market to children, whether the product is fruit or Froot Loops, so I remain unimpressed with any approach that gives over so much ground to industry. It also defies logic that the FTC believes voluntary self-regulation could ever work. The report admits that industry conveniently exempts key forms of marketing from its own guidelines: “Product packaging and in-store promotion, including the use of licensed characters from popular children’s movies and TV shows, are exempt and continue to be used extensively to market to children.” Probably not so coincidentally, industry’s own reported market research identified these very strategies as the most effective. Anyway, industry showed its true colors when four federal agencies led by the FTC (this could explain why the agency is so fatigued over this issue) tried to make recommendations to improve the food industry’s self-serving system of nutrition standards and suggested science-based, uniform, industry-wide guidelines instead. Two years later, Congress brought the effort to a screeching halt, thanks to a huge outcry from the food, advertising and media industries. It now appears the federal government is out of ideas, and is just going through the motions. That we cannot count on the Obama administration to protect children from predatory marketing when the first lady had made childhood obesity her main cause demonstrates the political power of the food, media and marketing industries. So that’s it parents, you’re on your own. For additional perspectives on the report, see my two interviews: Is Big Food Playing Games with Data Reported to Feds on Marketing to Children? A Q&A with ex-industry insider Bruce Bradley Feds’ Nutritionism Approach to Food Industry “Progress” on Marketing to Children – Q&A with registered dietitian Andy Bellatti Editor’s Note: This article originally appeared in Corporate Accountability International on January 7, 2013 and was reprinted with permission from the author.

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Did You Eat Today? Thank a Food Worker https://www.foodsafetynews.com/2012/11/did-you-eat-today-thank-a-food-worker/ https://www.foodsafetynews.com/2012/11/did-you-eat-today-thank-a-food-worker/#comments Tue, 20 Nov 2012 06:03:31 +0000 https://www.foodsafetynews.com/?p=59598 The most under-reported  and neglected aspect of the good food movement is the 20 million workers who toil every day — often under inhumane conditions — harvesting fields, killing and cutting up animals, packing boxes, driving trucks, cooking meals, ringing up orders, serving tables and cleaning up the mess. Recognizing this reality is the idea... Continue Reading

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The most under-reported  and neglected aspect of the good food movement is the 20 million workers who toil every day — often under inhumane conditions — harvesting fields, killing and cutting up animals, packing boxes, driving trucks, cooking meals, ringing up orders, serving tables and cleaning up the mess. Recognizing this reality is the idea behind International Food Workers Week hosted by the Food Chain Workers Alliance, during which numerous actions are being taken, including solidarity with the striking Walmart workers planned for Black Friday. While foodies debate the merits of buying heritage turkeys versus going meatless for Thanksgiving, millions of food workers are struggling to eat at all. The word ironic doesn’t even begin to describe the injustice. A shameful 40 percent (8 million) of all food workers currently earn the minimum wage. And partly because that wage is set so low, an incredible 10 million food workers (half of the total 20 million) earn below the poverty line for a family of three. Adding to the irony? The feds are picking up the slack with food assistance programs. Food workers participate in food stamps at 1.5 times the rate of other workers and experience food insecurity at 1.2 times the rate of others. Also, food workers are more likely receive Medicaid and those lacking health benefits often use emergency rooms for primary care. So groups are organizing to support the federal Fair Minimum Wage Act, recently introduced by Representative George Miller of California in the House, and by Senator Tom Harkin in the Senate. The bill would raise the federal minimum wage from $7.25 to $9.80 per hour over the next three years, and the tipped minimum wage from the current $2.13 to 70 percent of the regular minimum wage. Yes, you read that right. As low as the regular minimum wage is, I was shocked to learn about the tipped minimum wage. Obviously, the restaurant industry has extremely powerful lobbyists. In the past, tipped wages were indexed to 60 percent of the regular minimum wage so that when one rose, the other would too. Congress unlinked tipped wages from non-tipped wages in 1996, due to lobbying efforts of the National Restaurant Association. As a result, the federal tipped wage has stayed at $2.13 for the last 21 years. That’s worth repeating. The minimum wage for tipped workers has stagnated at just over two bucks for more than two decades, even while the regular minimum has gone up. (Some states have higher tipped minimum wages and others don’t distinguish between the two.) This affects a lot of workers, most of them women, which means families. Of the 10 million workers in the restaurant industry, 872,500 are tipped workers and 75 percent of those are women, according to researchers. One of industry’s favorite talking points against raising the minimum wage is that food prices would necessarily go up. (Such scare tactics are quite effective.) Instead of relying on self-serving and unsubstantiated claims, two labor experts at the University of California (Berkeley and Davis) decided to take a scientific approach. Their report, called A Dime a Day and released last month by the Food Chain Workers Alliance, came to an important if not surprising conclusion: industry is exaggerating. The study estimated the impact the Miller-Harkin proposed minimum wage increase would have on food prices. Researchers found prices would increase by less than one percent cumulatively over three years at food retail outlets, and 2.25 percent cumulatively over three years at restaurants. (The study assumes employers would pass 100 percent of the wage increase onto consumers, a conservative approach.) This translates to an average household paying less than 10 cents a day as a result of the minimum wage increase. Why so low? One reason is that only one percent of restaurant payrolls go to minimum wage workers. Also, food prices are kept artificially low due to government subsidies of commodity crops. Despite the small impact on consumers, the positive effects on workers would be huge. Wages for non-tipped workers would increase by a third and for tipped workers by more than double. This wage increase would directly benefit 19.5 million minimum wage workers and directly and indirectly benefit more than 28 million workers. However, farm labor is exempt from minimum wage requirements (thanks to more powerful lobbying) so this bill won’t help most farm workers. (The report predicts that some “crop production” workers will benefit both directly and indirectly.) Still, if the bill passes, it would mean an important step towards significant food system change for many workers. The minimum wage increase is one of eight policy initiativesrecommended in the Food Chain Workers Alliance “The Hands That Feed Us” report. If the food movement and public health advocates are serious about improving food quality, they have to stop leaving 20 million workers out of the picture. It’s time to broaden the agenda to include those on the front lines of the broken food system. This holiday season, please support the Food Chain Workers Alliance and other related groups, such as ROC-United, which focuses on restaurant workers. And next time you eat out, help counter the power of the National Restaurant Association by leaving a bigger tip. Thanks to Anisha Hingorani for assistance with this article.

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Lies, Dirty Tricks and $45 Million Kill GMO Labeling in California https://www.foodsafetynews.com/2012/11/lies-dirty-tricks-and-45-million-kill-gmo-labeling-in-california/ https://www.foodsafetynews.com/2012/11/lies-dirty-tricks-and-45-million-kill-gmo-labeling-in-california/#comments Thu, 08 Nov 2012 12:55:55 +0000 https://www.foodsafetynews.com/?p=58517 California’s Proposition 37, which would have required labeling of GMO foods, died a painful death Tuesday night. Despite polling in mid-September showing an overwhelming lead, the measure lost by 53 to 47 percent, which is relatively close considering the No side’s tactics. As I’ve been writing about, the opposition has waged a deceptive and ugly campaign, fueled by more than $45... Continue Reading

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California’s Proposition 37, which would have required labeling of GMO foods, died a painful death Tuesday night. Despite polling in mid-September showing an overwhelming lead, the measure lost by 53 to 47 percent, which is relatively close considering the No side’s tactics. As I’ve been writing about, the opposition has waged a deceptive and ugly campaign, fueled by more than $45 million, mostly from the leading biotech, pesticide, and junk food companies. Meanwhile, the Yes side raised almost $9 million, which is not bad, but being outspent by a factor of five is tough to overcome. While we can always expect industry to spend more, the various groups fighting GMOs for years probably could have been better coordinated. I was dismayed and confused by all the fundraising emails I received from different nonprofits on Prop 37 and wondered why they weren’t pooling their resources. But would more money and better strategy have made a difference? Given the opposition’s tactics, it seems unlikely. I am not easily shocked by corporate shenanigans but the No on 37 campaign is my new poster child for propaganda and dirty tricks. It’s worth recapping the most egregious examples. Lying in the California voter guide: The No campaign listed four organizations in the official state document mailed to voters as concluding that “biotech foods are safe.” One of them, the American Council on Science and Health, is a notorious industry front group that only sounds legit. Another, the Academy of Nutrition and Dietetics, actually has no position and complained about being listed. (I was attending the group’s annual meeting when this came to light and promptly notified the Yes campaign, but the damage was already done.) The other two organizations, the National Academy of Sciences and the World Health Organization, in fact have more nuanced positions on GMOs than just “safe.” Misuse of a federal seal and quoting the Food and Drug Administration: This one caused even my jaded draw to drop. In a mailer sent to California voters, the No campaign printed the following text along side the FDA logo: “The US Food and Drug Administration says a labeling policy like Prop 37 would be “inherently misleading.” That is exactly how they wrote it, with the incorrectly-placed quotation marks. How can a $45 million campaign make a mistake like that? They can’t, it’s deliberately confusing. It also may even be a violation of criminal law to use a federal seal in this manner. I am told that some California voters were fooled into thinking FDA opposed the measure. Of course, that was the idea. Misrepresenting academic affiliation: More than once, the No campaign gave the false impression that its go-to expert Henry Miller was a professor at Stanford University, in violation the school’s own policy. (In fact, he’s with the Hoover Institute, housed on the Stanford campus.) Only when Stanford complained did the No campaign edit the TV ad, but many already saw it, and then they repeated the lie in a mailer. Deploying unfounded scare tactics: I fully expected the No side to use distracting arguments to scare voters while ignoring the merits of issue. But they took this common industry strategy to new heights, making wild claims about higher food prices, “shakedown lawsuits,” and “special interest exemptions.” While each of these claims is easily debunked, being outspent on ad dollars makes it hard to compete, especially when all you can really say is, “that’s not true.” Additional lies and dirty tricks: 1) claiming the San Francisco Examiner recommended a no vote when in fact the paper endorsed yes; 2) putting up doctors and academic experts on the dole from Big Biotech as spokespeople without disclosing the conflict of interest; 3) securing a major science group’s endorsement just two weeks before Election Day; 4) somehow convincing every major California newspaper to endorse a no vote, often with the very same industry talking points; and 5) placing ads in deceptive mailers that looked like they came from the Democratic party, cops, and green groups. Each of these tactics, combined with a $45 million megaphone to spread the lies and deceit, simply overwhelmed the yes side. Some on Twitter criticized Californians for voting no on 37, but do not under-estimate the effectiveness of scare tactics such as claims of higher food prices. Industry uses them because they work. And voters believe the arguments not because they are stupid or don’t care about the food they eat, but because they are pummeled with ads, getting only one side of the story. This is a problem inherent to the proposition process. (I live in California and have seen scare tactics work on everything fromtobacco taxes to gay marriage.) Indeed, the California experience may seem like déjà vu’ all over again to Oregonians who recall the ballot initiative there to label GMO foods in 2002. It lost miserably (70 percent voted no) and guess what the winning argument was then? And that measure also enjoyed an overwhelming lead in early polling, but a muli-million dollar ad blitz in the final weeks claiming higher food costs turned that right around. While a lot has changed in 10 years for the food movement, the same industry tactics still work. (At least we came a lot closer here in California.) Advocates have also tried in 19 states to go through the legislature and failed there too, thanks to industry lobbying. It’s a shame because we really need a win at the state level to boost the federal Just Label It campaign, which aims to get the FDA to require labeling. I disagree with Gary Hirshberg, chairman of Stonyfield Farms and leader of Just Label It, for putting all his eggs in the federal basket. While Hirshberg and his companyendorsed 37, he donated relatively little to the campaign and was even quoted in the New York Timessaying he doesn’t think this problem can be solved state by state. Obviously not, but how does Hirshberg ever expect to get anywhere at the federal level unless and until we can gain traction locally? This is exactly how most policy change is made, especially when we face massive industry opposition. Some are alreadypredicting that the California loss will set back the effort nationally. But the campaign is still an important step forward in the larger political fight against Big Food, one that raised a lot of awareness about GMOs, food production, and corporate tactics, both in California and nationally. As Twilight Greenaway noted at Grist, win or lose, the effort to pass Proposition 37 in California demonstrates a “bona fide movement gathering steam.” Now we have to keep gathering more and smarter steam. It was never enough to just be right, or even to have the people on our side. Not when the food industry gets to lie, cheat, and steal its way to victory. This post originally appeared on Appetite for Profit October 7, 2012. 

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Busted: Food Myths Brought to You By Corporate Front Groups https://www.foodsafetynews.com/2012/10/busted-food-myths-brought-to-you-by-corporate-front-groups/ https://www.foodsafetynews.com/2012/10/busted-food-myths-brought-to-you-by-corporate-front-groups/#comments Wed, 24 Oct 2012 07:02:25 +0000 https://www.foodsafetynews.com/?p=56024 Over the past few months, I’ve been writing about Proposition 37, the California initiative that would require foods made through genetic engineering to be labeled, a policy that is common sense in 61 other countries, but has been denied to Americans thanks to lobbying by Big Biotech. One of the most prominent food myths perpetuated... Continue Reading

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Over the past few months, I’ve been writing about Proposition 37, the California initiative that would require foods made through genetic engineering to be labeled, a policy that is common sense in 61 other countries, but has been denied to Americans thanks to lobbying by Big Biotech. One of the most prominent food myths perpetuated by the likes of Monsanto is that we need genetic engineering “to feed the world.” So I am thrilled that my good friend and colleague, Anna Lappé is launching a new project called Food MythBusters, which takes direct aim at the most damaging talking points from Big Food and Big Ag that are designed to distract us from the grim realities of industrialized agriculture. The project is an impressive collaboration of numerous talented people and groups, including Free Range Studios and Corporate Accountability International, among others. The project’s main educational vehicle is an entertaining yet serious video in which Anna describes how American farmers get duped into relying on an unsustainable system of unhealthy inputs such as pesticides and herbicides. The messages Food MythBusters aims to correct are brought to us not only by those companies with a vested interest in promoting pesticides and biotechnology, but also by a host of less obvious sources. Front groups are organizations with innocent and often objective sounding names but in reality are funded by corporate interests. More front groups are popping up all the time. For example, what could be wrong with the U.S. Alliance for Farmers and Ranchers, the Alliance for Food and Farming, or the Alliance to Feed the Future? (Forming an “alliance” is apparently a popular strategy for front groups.) Each of these groups is funded by large and powerful food and agricultural interests. The U.S. Alliance for Farmers and Ranchers is hosting a series of “Food Dialogues,” which sounds so fair and balanced, doesn’t it? Except they get to set the agenda, choose the speakers and control the entire event. The group has even hired the well-heeled public relations firm Ketchum, which in turn is partnering with Zócalo Group, “its full service word of mouth and social media agency,” and maslansky luntz + partners, “a research-driven communication strategy firm that specializes in language and message development.” Not exactly the sort of grassroots approach you would expect from actual farmers and ranchers. A look at the group’s backers explains where the cash to hire such sophisticated consulting firms is coming from: National Cattleman’s Beef Association, National Pork Board and National Milk Producers Federation, just to name a few trade groups that lobby on behalf of industry interests. The Alliance to Feed the Future laments on its website that: Unfortunately, there is insufficient focus in today’s public discussion regarding the benefits that our modern, efficient food system provides to consumers and society. This unbalanced public debate is negatively influencing public policy and consumers’ choices. You really have to feel sorry for them, don’t you? To balance things out, the alliance is offering free educational curricula “to help students in grades K-8 learn about modern food and agricultural production and how American farmers and producers provide safe, nutritious and abundant food choices every day.” Do you really want “partners” such as the American Meat Institute, the National Cheese Institute (really), the Corn Refiners Association, and the American Frozen Food Institute—which successfully lobbied for pizza sauce to count as a vegetable in the school meal program—teaching your children about food choices? Another front group, simply called “America’s Farmers,” is backed by Monsanto. This seems rather ironic given the biotech giant’s insidious bullying of farmers. The U.S. Supreme Court, for instance, recently agreed to hear an appeal by an Indiana farmer who was sued by Monsanto for patent infringement. Other Big Food and Ag front groups hide behind scientific-sounding names like the International Food Information Council, which is funded by the food and pesticide industries. (In an example of layered front groups, one of its “partners” is the Alliance to Feed the Future.) As I wrote about last year in an article called, “Pesticides are Good for You,” IFIC’s mission is to put out biased scientific information that looks objective in order to quell any consumer fears that might hurt its client’s economic interests. The forming of so many new corporate front groups to defend industrialized agriculture is a sure sign we are making progress. And yet, with so much money and sophisticated public relations campaigns aimed at distorting the truth while hiding the negative impacts of pesticides, biotechnology and other harmful food production practices, we need Food MythBusters more than ever. Be sure to join the Facebook event on Food Day, October 24, at 2:30 ET and help keep spreading the word at www.foodmyths.org.

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“Pink Slime” Lawsuit May Be Frivolous, But Could Chill Speech https://www.foodsafetynews.com/2012/09/pink-slime-lawsuit-may-be-frivolous-but-could-chill-speech/ https://www.foodsafetynews.com/2012/09/pink-slime-lawsuit-may-be-frivolous-but-could-chill-speech/#comments Fri, 28 Sep 2012 08:03:00 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/?p=32592 To no one’s surprise, Beef Products Inc. (BPI) – maker of the ground beef product that took on the moniker of “pink slime” – filed a defamation lawsuit earlier this month against ABC News and several individuals. As I wrote in March at the height of the media uproar and consumer backlash, the entire pink... Continue Reading

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To no one’s surprise, Beef Products Inc. (BPI) – maker of the ground beef product that took on the moniker of “pink slime” – filed a defamation lawsuit earlier this month against ABC News and several individuals.

As I wrote in March at the height of the media uproar and consumer backlash, the entire pink slime affair should be viewed as a huge wake-up call to the harsh realities of our industrialized meat supply. To recap: News that the U.S. Department of Agriculture (USDA) planned to use the ground beef filler in school meals prompted a popular online petition, along with several news broadcasts by ABC News, exposing how “lean finely textured beef” (industry’s preferred euphemism) was manufactured. ABC News relied on interviews with several experts, including the USDA scientist Gerald Zirnstein who coined the product “pink slime.”

Consumers were outraged to learn their beloved hamburgers contained what some claimed was previously used as dog food. As a result of the massive backlash, several large grocery chains stopped using the product, and eventually, (so the company claims) BPI was forced to shut down several facilities and lay off hundreds of workers. The gallant (and appalling) display of political muscle that included three governors, a website to get out “the facts” (beefisbeef.com) and even a “Dude, It’s Beef!” t-shirt just weren’t enough to stem the tidal wave of angry consumers who didn’t want the product in their burgers.

But isn’t this how the market is supposed to work? When consumers decide they don’t like your product, maybe your company should reconsider its business model to conform to the marketplace? Funny how when the market responds in the way capitalism intends, and in this case, without any pesky government regulation, industry’s response is to sue somebody, aka shoot the messenger.

The arguments contained in the 257-page ridiculously redundant and tedious legal complaint come down to this: The defendants deliberately disparaged the beef product numerous times and in various ways, despite the meat industry’s repeated attempts to set the record straight. The alleged price tag for doing so: $1.2 billion. The most amusing part is BPI’s argument that ABC News conspired to prompt the consumer backlash:

The purpose of the ABC Defendants’ actions was to grow the so-called “grassroots” movement against LFTB [lean finely textured beef] that they created themselves. The ABC Defendants knew that consumer pressure would force many of the chains to decide to stop selling ground beef with LFTB. Indeed, the “grassroots” movement created by the Defendants’ disinformation campaign was successful. The major grocery store chains had little choice but to respond to the consumer backlash, and they did so by cancelling or suspending future orders of ground beef made with LFTB.

But the complaint offers no motivation that ABC News would have to “grow” such an anti-LFTB movement. And if the grocery stores had no choice but to respond to consumers, how is that the defendant’s fault exactly? While they’re at it, why not sue the consumers for “interfering” with BPI’s contracts (another silly claim in the complaint)?

Despite the issue being reported by numerous media outlets at the time, the target of this lawsuit is clearly ABC News. In addition to the company, the suit names World News Tonight anchor Diane Sawyer, Senior National Correspondent Jim Avila (who bravely stayed with the story) and correspondent Dave Kerley. Also named are two former USDA scientists, Zirnstein and Carl Custer, along with ex-BPI employee turned whistleblower Kit Foshee. (Iwrote about Foshee’s dramatic presentation at a food safety conference last year while BPI executives kept a close watch in the audience). All three of these defendants, made relevant comments elsewhere, but are cited mainly for the statements they made on ABC News broadcasts. The suit also claims that ABC should have known these three were not reliable experts.

One problem. The lawsuit ignores how the issue had already been made public at least several years earlier in one of a series of New York Times articles by Michael Moss. In his 2009 story, “Safety of Beef Processing Method is Questioned,” Moss quotes both Zirnstein and Custer, and even refers to “pink slime”, possibly the first time the phrase was used publicly. Moss wrote:

Carl S. Custer, a former U.S.D.A. microbiologist, said he and other scientists were concerned that the department had approved the treated beef for sale without obtaining independent validation of the potential safety risk. Another department microbiologist, Gerald Zirnstein, called the processed beef “pink slime” in a 2002 e-mail message to colleagues and said, “I do not consider the stuff to be ground beef, and I consider allowing it in ground beef to be a form of fraudulent labeling.

Pretty damning stuff. So why didn’t BPI sue the New York Times in 2009? Reporter Michael Moss cited the same (supposedly unreliable) experts ABC did. But, of course, the Times story didn’t cause a massive consumer backlash.

Considering how the ABC reports were hardly even news, combined with the broad free speech protections the media enjoys, BPI’s lawsuit seems pretty weak, as others have noted. Drake University Agricultural Law Professor Neil Hamilton told a South Dakota news outlet (the case was filed in BPI’s home state) that it will be a tough case to win, given that defamation cases are always difficult and, “… [p]articularly in a situation like this, where you are arguing food product disparagement…” ABC News will argue First Amendment protection. The case is based in part on South Dakota’s “food disparagement” law, passed in 1994.

If this all sounds vaguely familiar, it should. You may recall how Oprah Winfrey was sued in 1996, along with ex-cattle rancher Howard Lyman, by the beef industry for talking about the risks of Mad Cow Disease. The basis for that lawsuit was the Texas food disparagement law. Such statutes passed in the 1990s and dubbed “veggie-libel laws” are still on the books in numerous states. As I wrote back in 1998, these laws were (and are) “an effort by big business to chill the free speech efforts by those seeking to raise legitimate questions about the safety of our nation’s food supply.”

At the end of the day, this is what the BPI case is really about. Even if found to be without merit and thrown out of court, the intended message will be sent: scare the media and others out of speaking out against the meat industry. This is known as a SLAPP suit, which stands for Strategic Lawsuit Against Public Participation. According to the First Amendment Project, most SLAPP cases are unsuccessful. However, they still can have their intended effect:

While most SLAPPs lose in court, they “succeed” in the public arena. This is because defending a SLAPP, even when the legal defense is strong, requires a substantial investment of money, time, and resources. The resulting effect is a “chill” on public participation in, and open debate on, important public issues.

Even the strong media force Oprah Winfrey felt the sting of being SLAPP’d, despite her winning the lawsuit. According to this recent analysis, Winfrey declined to speak publicly about the case and even refused to distribute the offending episode to journalists or anyone else who requested it.

Bettina Siegel, the blogger who started the original petition to stop USDA from allowing the filler in the beef that the agency supplies to schools, doesn’t think the current case will change anyone’s mind, at least about pink slime:

Unfortunately for BPI, no litigation can return us to the time when Americans were unaware that LFTB was in the nation’s ground beef supply. Now that they understand the nature of the product, many consumers have made it abundantly clear that they don’t want it to eat it. You can’t un-ring the bell.

 

This article was originally published by the Center for Food Safety on September 27, 2012.

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McDonald’s and Coca-Cola: An Unhealthy Alliance https://www.foodsafetynews.com/2012/09/mcdonalds-and-coca-cola-an-unhealthy-alliance/ https://www.foodsafetynews.com/2012/09/mcdonalds-and-coca-cola-an-unhealthy-alliance/#comments Thu, 13 Sep 2012 08:59:03 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/09/mcdonalds-and-coca-cola-an-unhealthy-alliance/ Today the New York City Board of Health approved Mayor Michael Bloomberg’s proposal to limit the size of sugary soft drinks. Motivated by rising diet-related chronic diseases (along with healthcare costs), the Mayor’s attempt to rein in out-of-control portion sizes caused quite a media firestorm. Predictably, the soda lobby has come out swinging, complete with... Continue Reading

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Today the New York City Board of Health approved Mayor Michael Bloomberg’s proposal to limit the size of sugary soft drinks. Motivated by rising diet-related chronic diseases (along with healthcare costs), the Mayor’s attempt to rein in out-of-control portion sizes caused quite a media firestorm. Predictably, the soda lobby has come out swinging, complete with an industry front group called “New Yorkers for Beverage Choices.” A better name would be: “Soda Pushers for Continued Profits.” According to Beverage Digest, fountain sales (versus packaged) make up about 24 percent of the 9.3 billion cases of soda sold each year, or $18 billion in a total market worth of $75.7 billion. Coca-Cola will be especially impacted by cup size limits, as that company controls 70 percent of U.S. fountain sales, followed by Pepsi with 19 percent and Dr Pepper Snapple with 11 percent. While it’s obvious that the soda industry would be on the defense, largely missing from the debate so far has been the role of the fast food and restaurant industry as a significant driver of soft drink sales. (Due to legal constraints, the city’s soda proposal would only apply to food service establishments and not retailers). The fast food industry has gotten plenty of flak for pushing a diet of cheeseburgers, French fries, and other highly processed pseudo-foods, but they should also be recognized as a major purveyor of sugary beverages. For example, McDonald’s should be held accountable for its role in allowing the creeping up of cup sizes from a reasonable 7 ounces in 1955 to the current “large” of 32 ounces (310 calories for Coke), a more than 4-fold increase. Even a child size at 12 ounces is almost twice as large as the original. The fast food king has already expressed its displeasure with cup size limits, suggesting instead “a more collaborative and comprehensive approach.” No wonder, since Edward Jones estimates that five percent of McDonald’s revenue comes from soft drinks. Last year, McDonald’s revenue reached a record $27 billion; therefore at least $1.35 billion came from beverages. That figure may be too low, because according to the research firm Technomic, carbonated soft drinks account for about 10 percent of fast food and fast-casual restaurants sales in the U.S. Factor in the profit margins on such beverages–estimated to top 90 percent–and as Ad Age noted, “the potential impact on the bottom line becomes clear.” Whatever the figures, the money at stake here is huge–for both the beverage industry and the fast food industry. This explains why among those listed as alleged “New Yorkers for Beverage Choices” are not only the major soft drink companies but numerous restaurant chains, including: Carls’ Jr, Chick-Fil-A, Domino’s Pizza, Hardee’s and of course, the National Restaurant Association, whose members include McDonald’s. That trade group, along with its network of state restaurant associations, boasts more than 200 national, state and local lobbyists. The restaurant industry has fought against every common sense nutrition policy over the decades, including menu labeling and regulating marketing to children. Speaking of children, the downsizing of soft drinks will have an important impact on them as well. Children learn acceptable standards by what appears normal. McDonald’s has been teaching kids that supersized fries, Big Macs and large sodas are A-OK. By bring cups down to size, children get a better message. And that’s another reason McDonald’s and the rest of the fast food industry is teaming up with the soft drink lobby to stop this proposal. They don’t want kids to grow up thinking 16 ounces is normal, because that means setting kids up for a lifetime of saner (and healthier) drinking habits. Industry also knows that if limits are enacted in New York City, it’s only a matter of time before other cities around the nation follow Mayor Bloomberg’s lead. Get ready for the next front group to pop up in your area, but don’t fall for it. Instead, let’s tell McDonald’s and Coca-Cola that enough is enough. Michele Simon is a public health lawyer and an advisory board member and consultant for Corporate Accountability International. This post originally appeared on the Corporate Accountability blog September 11, 2012.

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Big Tobacco Shills Trying to Stop GMO Labeling in California https://www.foodsafetynews.com/2012/08/big-tobacco-shills-trying-to-stop-gmo-labeling-in-california/ https://www.foodsafetynews.com/2012/08/big-tobacco-shills-trying-to-stop-gmo-labeling-in-california/#respond Mon, 20 Aug 2012 08:59:07 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/08/big-tobacco-shills-trying-to-stop-gmo-labeling-in-california/ The food industry really hates it when you compare them to Big Tobacco. They try to deny the negative association by claiming that food is different than tobacco. Of course that’s true, but why are the same consultants that have worked for the tobacco industry now shilling for Big Food, opposing the ballot initiative that... Continue Reading

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The food industry really hates it when you compare them to Big Tobacco. They try to deny the negative association by claiming that food is different than tobacco. Of course that’s true, but why are the same consultants that have worked for the tobacco industry now shilling for Big Food, opposing the ballot initiative that would require labeling of all foods containing GMO ingredients? Hiring Secret Consultants for the Dirty Work The latest financial filings in California for the “No on 37: Coalition Against the Deceptive Food Labeling Scheme” – reveal a $7,500 payment to the Sacramento-based political consulting firm, MB Public Affairs. Here is how the Los Angeles Times described the firm last year: MB Public Affairs is headed by Mark Bogetich, a garrulous operative known to his friends as “Bogey,” who has helped a number of Republican candidates neutralize their opponents. In recent years, MB Public Affairs has worked for Altria, once known as the Phillip Morris Cos. … Bogetich has also been called “the go-to guy for [the Republican] party,” and “the only game in town.” The L.A. Times article explains how last year MB Public Affairs filed more than 50 public record act requests to dig up dirt on a small but effective group called the Los Angeles Alliance for a New Economy. No wonder, since the organization has scored such important victories as a living wage for workers, which would threaten plenty of businesses. But which ones? Who knows, because by hiring MB Public Affairs to do its dirty work, industry gets to keep its nose clean – a classic Big Tobacco tactic. Well-known brands such as PepsiCo (which I wrote about last week) and Kraft don’t want to be associated with negative campaigning, so they farm out the job to consulting firms. In this case, they went right to the top, or the bottom. Things are likely to get ugly. Creating Front Groups for the Dirty Work Another tactic honed by Big Tobacco is to form a front group, which appears to be made up of small businesses and others designed to give the impression of a grassroots campaign, but in reality is funded by large corporations. This tactic, known as an Astroturfing, is alive and well with “No on 37,” which describes itself as, “A broad coalition of family farmers, scientists, doctors, taxpayers, small businesses, labor, food companies, biotechnology companies and grocers. Small farmers and small businesses? I don’t see any listed on the “Who We Are” page. I do see many not-so-small trade groups representing numerous not-so-small corporations, some of them from outside California, including CropLife America, which is a trade group for the biotech and pesticide industry. Also, the “No on 37” campaign is represented by the law firm, Bell, McAndrews & Hiltachk, which has a sordid history of stealth tactics such as Astroturfing. And no wonder, with former Phillip Morris outside council Tom Hiltachk as the campaign’s treasurer. (His firm’s address is listed on the webpage for where to send donations; can’t get much cozier with the No campaign than that.) Hiltachk had this disingenuous quote about the GMO labeling initiative back in February: “Farmers and food producers strongly oppose this costly, ill-conceived labeling proposition.” There are those invisible farmers again. No stranger to California politics, Hiltachk’s firm represents the California Republican Party and helped make Arnold Schwarzenegger governor by orchestrating the statewide recall campaign of former Governor Gray Davis. According to PolluterWatch, Tom Hiltachk and his firm are well known for creating front groups that promote or attack ballot initiatives at the behest of the firm’s wealthy corporate clients: “In the past Hiltachk has attacked anti-smoking initiatives while being paid by major tobacco corporations.” And this scathing article at ThinkProgress from 2010 describes Hiltachk’s attempt to repeal California’s clean energy policy and says his “under-the-radar tactics of shifting money around and using phony groups are nothing new.” Specifically:

During the eighties and nineties, Hiltachk and his law partners helped the tobacco industry, with funding from Philip Morris and R.J. Reynolds, coordinate a variety of stealth front groups. While his law firm received over a million from tobacco interests, Hiltachk helped organize “Californians for Smokers’ Rights,” a supposedly “grassroots” group that relied on tobacco industry consumer lists to mobilize opposition to anti-smoking initiatives.

Another Big Tobacco front group Hiltachk’s firm managed was “Californians for Fair Business Policy,” which fought local efforts to enact smoke-free bans in California in the early 1990s. This is going to be a busy election season for Hiltachk, as he is also the mastermind behind the deceptive union-busting Proposition 32, about which a local California paper writes: “If you liked Citizens United, you will love Prop 32.” As The New Yorker sums it up in an article describing the firm’s shady operations, “They specialize in initiatives that are the opposite of what they sound like.” Another group with Big Tobacco origins now spreading lies about the GMO labeling initiative is the unsubtle front group, “California Citizens Against Lawsuit Abuse,” whose executive director recently warned us to “beware of trial lawyers lurking in your food.” (It seems lawyers are scarier than altering the genetic code of the food supply.) According to the Center for Media and Democracy’s Sourcewatch, Philip Morris is a primary funder of various “Citizens Against Lawsuit Abuse” groups, which under the guise of tort reform aim to make it harder to bring lawsuits for problems caused by hazardous products. Doubt is Their Product In sum, the food industry, to oppose a simple labeling law, is hiring lawyers and consultants with ties to the tobacco industry, to deploy stealth tactics such as creating front groups, digging up dirt on opponents, and spreading outright lies. For decades the tobacco industry and its shills hid the truth by deploying its most effective weapon: manufacturing doubt about the health hazards of smoking. How many millions of Americans died as a result of Big Tobacco’s deceptive and cynical campaign? Why would we trust these same operators now? You can hardly blame industry for calling on such shady characters. Big Food has seen the polling data showing that more than 90 percent of consumers want to see GMO foods labeled. When you don’t have the people or the truth on your side, all you have left is playing dirty. This article originally appeared August 13, 2012 on Appetite for Profit.

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Fighting GMO Labeling in California is Food Lobby’s “Highest Priority” https://www.foodsafetynews.com/2012/08/fighting-gmo-labeling-in-california-is-food-lobbys-highest-priority/ https://www.foodsafetynews.com/2012/08/fighting-gmo-labeling-in-california-is-food-lobbys-highest-priority/#respond Thu, 02 Aug 2012 01:59:03 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/08/02/fighting_gmo_labeling_in_california_is_food_lobbys_highest_priority/ In case you had any doubt that California’s Prop 37 — which would require labeling of food containing genetically-modified organisms (GMOs) — is a significant threat to industry, a top food lobby has now made it perfectly clear. In a recent speech to the American Soybean Association (most soy grown in the U.S. is genetically modified),... Continue Reading

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In case you had any doubt that California’s Prop 37 — which would require labeling of food containing genetically-modified organisms (GMOs) — is a significant threat to industry, a top food lobby has now made it perfectly clear. In a recent speech to the American Soybean Association (most soy grown in the U.S. is genetically modified), Grocery Manufacturers Association President Pamela Bailey said that defeating the initiative “is the single-highest priority for GMA this year.” You may not know the Grocery Manufacturers Association, but its members represent the nation’s largest food makers — those with the most at stake in the battle over GMO labeling; for example, soft drink and snack giant PepsiCo, cereal makers Kellogg and General Mills, and of course, biotech behemoth Monsanto. According to state filing reports, so far GMA has spent $375,000 on its efforts to oppose the labeling measure, with its members adding additional out-of-state lobbying power in the tens of thousands of dollars. Never mind polling demonstrating that a whopping 90 percent of voters think they deserve the right to know what they are eating. GMA also won’t bother to mention the more than 40 other nations (including the European Union, Brazil, and China) that already require food makers to disclose GMOs. Big Food Lobbying to Undermine Health This is hardly the first time the nation’s most powerful trade association of food manufacturers has marshaled its resources to oppose common sense food and nutrition policy–at both the national and state levels. As I documented in my book, Appetite for Profit, for years GMA flexed its lobbying muscle in state legislatures all over the country fighting bills that were simply trying to remove junk food and soda from school vending machines. Big Food lobbyists have also banded together to vociferously fight any attempt to restrict out of control junk food marketing to children on TV and other media. For example, in 2005, GMA was a founding member of the Alliance for American Advertising, whose stated purpose was to defend the food industry’s alleged First Amendment right to advertise to children and to promote voluntary self-regulation as an alternative to government action. More recently, the Grocery Manufacturers Association was among leading trade groups and corporations opposing the federal government’s attempt to improve industry’s own voluntary guidelines for food marketing to children. As this Reuters special report from April explains, GMA’s chief lobbyist visited the White House last July along with several top food industry representatives (including from Nestle, Kellogg, and General Mills) to scuttle an effort by four federal agencies that would have protected children from predatory junk food marketing. But Food Makers Love Labels Don’t They? It seems rather ironic that the same food makers taking advantage of every inch of food packaging space to convince shoppers to purchase its products would object so strongly to labeling for something they claim is not harmful. Indeed in recent years, the federal government , in recognizing that food companies’ so-called “front of package” labeling is so out of control that it commissioned not one but two Institute of Medicine reports to make recommendations to fix the problem and un-confuse consumers. Unwilling to tolerate government intervention designed to help Americans, the Grocery Manufacturers Association has been aggressively promoting its own new nutrition labeling scheme it calls “Facts Up Front.” But as Food Politics author Marion Nestle has explained, this is an obvious end-run around the feds. Here is how the food industry describes its own voluntary program: “Facts Up Front is a nutrient-based labeling system that summarizes important information from the Nutrition Facts Panel in a simple and easy-to-use format on the front of food and beverage packages.” Translation: We are repeating information already required on the back of the package, now placing it in a format we like better on the front. See how that works? The food industry is always in charge. That’s why the nation’s largest packaged food lobby and its members are shaking in its boots over 90 percent of Californians wanting to see GMO labeling on food. And no wonder, because as GMA President Bailey correctly warned her audience: “If California wins, you need to be worried the campaign will come to your state.” Very worried. This article was originally posted on Appetite for Profit on July 31, 2012. 

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Three Steps to Protecting Food Stamps from a Cruel Congress https://www.foodsafetynews.com/2012/07/three-steps-to-protecting-food-stamps-from-a-cruel-congress/ https://www.foodsafetynews.com/2012/07/three-steps-to-protecting-food-stamps-from-a-cruel-congress/#respond Thu, 12 Jul 2012 01:59:02 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/07/12/three_steps_to_protecting_food_stamps_from_a_cruel_congress/ As expected, the House version of the 2012 Farm Bill contains deep cuts to the Supplemental Nutrition Assistance Program (SNAP, formerly called food stamps). With its $16 billion proposed cut in this critical safety net, the House leadership is about three times as cruel as the Senate, which already approved a $4.5 billion reduction over... Continue Reading

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As expected, the House version of the 2012 Farm Bill contains deep cuts to the Supplemental Nutrition Assistance Program (SNAP, formerly called food stamps). With its $16 billion proposed cut in this critical safety net, the House leadership is about three times as cruel as the Senate, which already approved a $4.5 billion reduction over 10 years. If the House gets its way, 2 to 3 million Americans could go hungry. In addition, 280,000 kids could get kicked off the school meal program because their families’ eligibility is tied to SNAP. And speaking of kids, almost half of all SNAP participants are children. Of course it doesn’t have to be this way. Congress has plenty of options for saving money. It’s just easier to reduce the deficit on the backs of poor people. The Environmental Working Group summed it up succinctly: “the bill would give unlimited taxpayer dollars to farmers who are already enjoying record profits and less support to hungry kids who depend on federal assistance.” While many groups (and politicians) are organizing to try and stop the bleeding, they are missing several key talking points and strategies that could help save the program. Here are just three ideas, which stem from the recommendations in my recent report, Food Stamps, Follow the Money: Are Corporations Profiting from Hungry Americans? As a bonus, each offers a bipartisan approach to increasing accountability in what has become a massive government program vulnerable to criticism. 1. Increase transparency. Currently, we know very little about where more than $70 billion a year in taxpayer money is going. The federal government does not require collection of data on how much SNAP money is spent, for example, on soda versus milk, or cookies versus carrots. As I learned from the media coverage of my report, this is a huge concern of folks across the political spectrum. (See for example, this article in the conservative Washington Times). While some advocates fear that making such data public will only lead to more criticism, the current policy of secrecy is not doing the program much good either. (See Raj Patel’s post, “We Know More About Who Makes Our Bombs than Who Feeds Our Kids.”) Moreover, we need such data to properly evaluate the program, make improvements, and ferret out all the alleged “waste, fraud, and abuse.” 2. Allow states to experiment. It’s abundantly clear that many Americans (also regardless of political affiliation) are unhappy with current policy that allows SNAP participants to purchase junk food. See for example the comments on this San Francisco Chronicle cover story. (While it’s painful to read some of the harsher comments, we cannot ignore this backlash). One way to fix this problem is for the feds to let states with worthy proposals evaluate different approaches to SNAP purchase policy, such as not allowing soft drinks and other unhealthy products. Given that nine states have attempted to pass bills to try to improve SNAP, (all failed thanks to a combined lobbying effort by the food industry and anti-hunger groups, which also stopped New York City’s high-profile attempt), why not give the idea a chance? 3. Starve banks, not children. As my research found, large banks and other financial institutions play a middleman role in SNAP by contracting with states to administer funds via EBT (electronic benefits transfer) and approve retail transactions. For example, JPMorgan Chase currently has contracts in half the states, to the tune of hundred of millions of dollars. (Again, there is no national accounting so the exact figure is unknown). These funds are paid for by both federal and state taxpayer dollars. So how about it, Congress, before taking food out of hungry children’s mouths, maybe you could ask JPMorgan CEO Jamie Dimon if he wouldn’t mind shaving a little off of his profits instead? Last December, Senator Ron Wyden (D-OR) proposed the FRESH Act, which would have accomplished (among other policies) numbers 1 and 2 above. Perhaps during the bill mark-up and floor debate, some brave House member will bring those ideas back into the conversation. Increasing transparency and making improvements to SNAP can only strengthen the program and maybe even reduce the cruelest cuts. It’s worth a shot. This article was originally posted on Appetite for Profit.

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Guide to Fighting Fast Food in Your Own Back Yard https://www.foodsafetynews.com/2012/06/guide-to-fighting-fast-food-in-your-own-back-yard/ https://www.foodsafetynews.com/2012/06/guide-to-fighting-fast-food-in-your-own-back-yard/#respond Mon, 04 Jun 2012 01:59:02 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/06/04/guide_to_fighting_fast_food_in_your_own_back_yard/ It’s hard not to get depressed over the politics of food these days, given the massive power of the food industry to influence everything from the farm bill to childhood obesity. So a new report, Slowing Down Fast Food: A policy guide for healthier kids and families, on how we can fight back couldn’t come... Continue Reading

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It’s hard not to get depressed over the politics of food these days, given the massive power of the food industry to influence everything from the farm bill to childhood obesity. So a new report, Slowing Down Fast Food: A policy guide for healthier kids and families, on how we can fight back couldn’t come at a better time. A joint project of Corporate Accountability International and Dr. Nicholas Freudenberg and Monica Gagnon of The City University of New York, the guide focuses on four local policy approaches: school policy, “healthy” zoning, curbing kid-focused marketing, and redirecting subsidies to healthier businesses. (Full disclosure: I am a consultant for Corporate Accountability). While it’s true that things in Washington are pretty hopeless, many viable policy options exist at the local level and this report offers case studies and tips for success, plus a whole lot of inspiration. For example, St. Paul Public Schools (Minnesota’s second largest school district with 64 schools) formed a wellness committee and got a strong policy passed that (among other provisions) prohibits marketing of brands promoting low-nutrition foods and beverages. Advocates brought in researchers from the nearby university, who helped make the connection between food and academic achievement. The policy has been so successful that a nearby hospital has expressed interest in following the school district’s lead. That’s how good local policy ideas can spread. The guide’s section on zoning restrictions provides several examples of local policies that have been enacted across the country. For example, restrictions on chain restaurants (either outright bans or limits on the number permissible) exist in several California cities, as well as cities in Massachusetts and Maine. An ordinance dating back to 1978 in Detroit prohibits fast food outlets within 500 feet of schools, thus reducing children’s exposure to harmful marketing messages. In my own neighborhood in Oakland, California in 2004, I was part of a successful effort to keep McDonald’s from moving in directly across the street from my beloved Grand Lake farmers market. It just took a few dedicated leaders to organize to stop the fast food monster, along with supportive policymakers. I spoke to an overflow crowd at the local church and was never more proud of my community. (I also worried about what other neighborhood that franchisee probably went to instead.) In another inspiring success story, in 2008, the city of Los Angeles placed a one-year moratorium on new fast food outlets in south and east L.A, two particularly poor areas with a high density of fast food. Steps that helped get the job done included surveys and other data gathering, finding a champion in the city council, speaking out at council meetings, and of course, a ton of organizing and coalition building. This was the first time a government placed a moratorium on fast food for health reasons. Last year, the city council extended the moratorium indefinitely. Another success story I wrote about in 2010, when San Francisco enacted a law to place nutrition standards on kids’ meals that include a toy incentive. Of course, the fast food industry, especially McDonald’s, fought the effort vociferously. But a broad coalition of Bay Area groups, working in coordination with Corporate Accountability International, was able to overcome the lobbying onslaught through true grassroots mobilization. The specific tactics that the fast food industry deployed in this fight are instructive and include: 1) Stakeholder status. McDonald’s attempted to insert itself into the policy-making process, proposing changes to the bill that would have gutted it; 2) Scare tactics. Once they realized that wouldn’t work, McDonald’s and friends shifted to threatening the city with legal action, regardless of how baseless their claims were; 3) Distractions with PR. McDonald’s hired a PR firm, which (among other tactics) tried to convince ordinance author Supervisor Eric Mar that voluntary standards would work. Despite the hard-won victory, as I wrote about last December, McDonald’s cynically found a way around complying with the law. However, much was gained in the process, including bringing greater awareness to the issue. Also, soon after the bill’s passage, Jack in the Box pulled toys from its kids’ meals. Another promising local approach is ending public subsidies such as tax incentives and zoning breaks. Some cities offer small business subsidies to fast food franchises, which seems rather ironic for multinational corporations like Subway and KFC. As Manhattan Borough President Scott Stringer has noted, “There is no defensible policy rationale for subsidizing fast food restaurants.” The guide also lists numerous other ideas, including restrictions on marketing to children, menu labeling, taxation, and counter-marketing strategies. The authors conclude while no one community can do every action, “everyone can do something that will help to create food environments that will guarantee the health of our children and our communities.” Also included is a handy Action Guide, with specific steps for how to get your community engaged such as, assessing the political landscape, framing and messaging, and most importantly, building community support. There has never been a better time to get active and take a stand against the infiltration of fast food in your neighborhood. We certainly cannot wait for policymakers in Washington to protect the people. Download Slowing Down Fast Food and start mobilizing your community. I guarantee it will be a challenging yet rewarding experience. Then be sure to tell me how it goes, so I can write about your success story next. This article originally appeared in Appetite for Profit.

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More Empty Recommendations on Junk Food Marketing to Children https://www.foodsafetynews.com/2012/05/more-empty-recommendations-on-junk-food-marketing-to-children/ https://www.foodsafetynews.com/2012/05/more-empty-recommendations-on-junk-food-marketing-to-children/#respond Fri, 18 May 2012 01:59:07 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/05/18/more_empty_recommendations_on_junk_food_marketing_to_children/ Last week, the nation’s top public health experts gathered at a much-trumpeted obesity conference hosted by the U.S. Centers for Disease Control and Prevention called Weight of the Nation. (A quick glance at the agenda reveals nothing that would even begin to challenge the food industry.) Released at this bland event was an equally uninspired... Continue Reading

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Last week, the nation’s top public health experts gathered at a much-trumpeted obesity conference hosted by the U.S. Centers for Disease Control and Prevention called Weight of the Nation. (A quick glance at the agenda reveals nothing that would even begin to challenge the food industry.)

Released at this bland event was an equally uninspired report from the Institute of Medicine (IOM, an advisory arm of Congress) called, Accelerating Progress in Obesity Prevention: Solving the Weight of the Nation. The irony of the report’s title gets lost among the 478 pages that aim to solve “this complex, stubborn problem” with “a comprehensive set of solutions.”

One of the recommendations intended to speed things up is for the food industry to “take broad, common, and urgent voluntary action to make substantial improvements” to marketing aimed at kids. This is certainly important, as advocates have for years been sounding the alarm about the intractable problem of junk food marketing to children and its connection to poor health. But another part of the IOM dictate sounded vaguely familiar:

If such marketing standards have not been adopted within two years by a substantial majority of food, beverage, restaurant, and media companies that market foods and beverages to children and adolescents, policy makers at the local, state, and federal levels should consider setting mandatory nutritional standards for marketing to this age group to ensure that such standards are implemented.

Two years? Where have I heard that deadline before? Oh yes, it was another IOM report, this one focused entirely on food marketing to children, from 2005, which reviewed the science showing a clear connection between junk food marketing and children’s dietary habits. That report said if voluntary efforts by industry to clean up its act were unsuccessful, “Congress should enact legislation mandating” a shift in advertising. Also, that “[w]ithin 2 years the Secretary [of health] should report to Congress on the progress and on additional actions necessary to accelerate progress.”

So it’s been 5 years since that earlier deadline has passed and now the food industry has 2 more years to show how much it really cares about kids? Did anyone at IOM bother to check its earlier reports before writing this one? But it’s hardly IOM’s fault. If anyone is to blame for lack of action on this issue, it’s Congress and the White House, as two recent reports make painfully clear.

An in-depth investigation by Reuters describes the dirty details of the onslaught of Big Food lobbying in the wake of an effort by the federal government to improve voluntary guidelines on food marketing to kids. Reuters found that food and beverage lobbyists spent more than $175 million lobbying since President Obama took office in 2009, more than double that spent in the previous three years, during the Bush Administration. “In contrast, the Center for Science in the Public Interest, widely regarded as the lead lobbying force for healthier food, spent about $70,000 lobbying last year — roughly what those opposing the stricter guidelines spent every 13 hours.”

Reuters also examined lobbying visits to the White House, finding that a “who’s who of food company chief executives and lobbyists visited the White House” including:

CEOs of Nestle USA, Kellogg, General Mills, and top executives at Walt Disney, Time Warner, and Viacom, owner of the Nickelodeon children’s channel — companies with some of the biggest financial stakes in marketing to children. Those companies have a combined market value of more than $350 billion.

Another damning report emerged this month from the Sunlight Foundation found similar influence from Big Food. The strategy was for industry lobbyists to give money to members of Congress in exchange for their sending letters objecting to federal agency efforts. Here is how Sunlight describes one such transaction:

Days after receiving several campaign checks from the food lobby last May, Sen. Amy Klobuchar, a Minnesota Democrat who is up for re-election this year, sent a letter raising concerns about the Federal Trade Commission’s efforts to develop voluntary guidelines aimed at toning down the marketing of junk food to kids.

Seems Klobuchar wasn’t the only Democrat on the dole. Sunlight found that while most letter-writers were Republicans, lobbyist campaign donations held particular sway with Senate Democrats. Those who wrote letters of objection “collected on average, more than twice as much campaign money from food lobbying interests since 2008 as those who did not write letters.” A similar pattern also held in the House, where 38 Democrats wrote letters of protest.

As Jeff McIntyre, policy director for the advocacy group Children Now told Reuters: “We just got beat. Money wins.” That’s why it’s irrelevant how many more recommendations or deadlines come from the Institute of Medicine or any other panel of experts on how to “accelerate” progress. The only thing getting accelerated is lobbying dollars into politicians’ pockets. And kids’ poor health.

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Michele Simon, a public health lawyer, is a policy consultant with the Center for Food Safety. “More Empty Recommendations on Junk Food Marketing to Children was originally posted at Center for Food Safety.

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Why I Am Not Attending or Watching ‘Weight of the Nation’ https://www.foodsafetynews.com/2012/05/why-i-am-not-attending-or-watching-weight-of-the-nation/ https://www.foodsafetynews.com/2012/05/why-i-am-not-attending-or-watching-weight-of-the-nation/#respond Thu, 10 May 2012 01:59:07 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/05/10/why_i_am_not_attending_or_watching_weight_of_the_nation/ The national hysteria over obesity has reached a crescendo this week, as the U.S. Centers for Disease Control and Prevention hosts the conference, “Weight of the Nation” in Washington, DC. If you couldn’t make it, no worries, more fear-mongering is on the way in a four-part mini-series on HBO to air next week. The show... Continue Reading

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The national hysteria over obesity has reached a crescendo this week, as the U.S. Centers for Disease Control and Prevention hosts the conference, “Weight of the Nation” in Washington, DC. If you couldn’t make it, no worries, more fear-mongering is on the way in a four-part mini-series on HBO to air next week. The show of the same name is produced in coordination with several federal government agencies. The trailer alone almost brought me to tears, seeing all the awful stereotypes of fat people.

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As I wrote in my book, focusing on obesity is problematic for many reasons. One, it ensures the focus stays on the individual, instead of the food industry. What do you think when you see a fat person? That it’s their fault, they just need to eat better and exercise more. Granted, my public health colleagues are trying to change this conversation to one of the “environment” (far too apolitical a word) but as long as we keep talking about obesity, the framing is all about individual behavior change.

Next, scientific evidence shows that fat people have enough problems dealing with discrimination, bullying, etc, and the last thing they need is more hate brought to you by the federal government and cable television. All the images I have seen coming from news accounts of the conference are negative. Even while the headlines may attempt to reframe from blame and shame, the images do not. For example, this Reuters story headline reads “Obesity fight must shift from personal blame-U.S. panel” but the image is of a fat person. Journalists take note: you are adding to the problem of bias and shame by using these images. (Recently, I wrote an article for the UK Guardian about PepsiCo and they wanted to run it with an image of a fat person. I insisted they change it and thankfully they did.)

Finally, obsessing over obesity is a great gift to the food industry because this is a problem food companies can supposedly help fix. They can market healthier foods! They can help fund playgrounds and exercise programs! Indeed, the big announcement coming out of the CDC event yesterday was how the first lady’s Let’s Move program has its newest corporate partner in the frozen vegetable company, Birds Eye, which is launching a marketing campaign to encourage kids to eat their veggies. Problem solved, thanks Birds Eye. Never mind all that junk food marketing to kids, which Let’s Move ignores. (If you missed it, this recent excellent Reuters investigation explains the food industry politics at play.)

The only thing bringing me any sanity this week is reading Julie Guthman’s excellent critique of the obesity wars, Weighing In: Obesity, Food Justice, and the Limits of Capitalism. While Guthman’s style is too academic, she does a good job explaining why obesity is over-hyped and offers some interesting alternative theories to the tired calories in, calories out model. It’s the first book I’ve read in a long time that offers new and challenging insights on this issue. Additional resources I can recommend include:

A critical thinkers guide to the HBO series

Deconstructing HBO’s Weight of the Nation

Linda Bacon’s book, Health at Every Size

Health at Every Size Community.

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Michele Simon, a public health lawyer, is a policy consultant with the Center for Food Safety. “Why I Am Not Attending or Watching ‘Weight of the Nation’ ” was originally posted May 8, 2012 on her Appetite for Profit website.

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BPA is FDA’s Latest Gift to Food Industry https://www.foodsafetynews.com/2012/04/bpa-is-fdas-latest-gift-to-food-industry/ https://www.foodsafetynews.com/2012/04/bpa-is-fdas-latest-gift-to-food-industry/#respond Thu, 05 Apr 2012 01:59:05 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/04/05/bpa_is_fdas_latest_gift_to_food_industry/ In a long-awaited decision, last week the Food and Drug Administration disappointed health advocates once again by allowing Bisphenol A or BPA, a known endocrine disruptor, to remain approved as a chemical additive in food containers such as plastic bottles and metal cans.While the agency says it’s still studying the matter, a number of groups... Continue Reading

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In a long-awaited decision, last week the Food and Drug Administration disappointed health advocates once again by allowing Bisphenol A or BPA, a known endocrine disruptor, to remain approved as a chemical additive in food containers such as plastic bottles and metal cans.While the agency says it’s still studying the matter, a number of groups say the science is clear enough. Indeed, in the four years since the filing of a legal petition asking for a ban (a court order was needed to force FDA to respond), evidence of potential harm from BPA exposure has only increased. Of particular concern are young children, as the chemical often lines infant formula containers and baby bottles. Ironically, some of the more alarming research is funded by the federal government. The National Institute of Environmental Health Sciences is spending $30 million to study BPA, with much of it published already and more to come. Not surprisingly, the chemical industry claims the additive is perfectly safe.

But with the scientific studies piling up to show how BPA increases the risk of everything from cancer to heart disease to fertility problems, and more recently, even obesity, this latest industry-friendly move by FDA is especially troubling. Meanwhile, without a hint of irony, FDA also maintains several web pages with helpful information for parents and others wishing to avoid BPA, such as: “What You Can Do to Minimize Your Infant’s Exposure to BPA.”

So if FDA admits the chemical is scary enough to avoid and previous independent scientific advisory panels have derided the agency for ignoring the mounting evidence, why did the agency back down yet again?

A revealing article in the New York Times on Tuesday entitled “White House and FDA Often at Odds” could explain what’s behind this disconnect:

“The internal clashes over FDA policy played out against a broader backdrop of regulatory politics. Republicans have made the charge that Mr. Obama is an overzealous and job-killing regulator — a central element of their case against his re-election. And on issues from clean air to investor protections, the White House has been carefully calibrating its election season positions.”

Lack of support from the White House to allow FDA do its job would certainly explain other politically safe decisions during the Obama Administration. These include refusing to act on the overuse of antibiotics in animal feed and continuing to ignore demands to label foods containing genetically-engineered ingredients.

But if the recent uproar over “pink slime” is any indication, Americans are waking up to the stark reality that our food supply is controlled by corporate entities with powerful influence over our political system. This increasing awareness, combined with strong consumer backlash means more companies are feeling the heat and starting to respond. For example, Campbell’s Soup recently announced plans to phase out BPA from its cans, following other food makers.

FDA seems to be in favor of this voluntary approach: “The Food and Drug Administration is supporting current efforts by industry to stop the manufacture of infant bottles and feeding cups made with BPA from the U.S. market.”

How nice. But we can’t only rely on the kindness of companies. The White House should get out of FDA’s way and let public health guide the agency, not politics.

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Michele Simon, a public health lawyer, is a policy consultant for the Center for Food Safety as a Policy Consultant. This commentary was first posted April 4, 2012 on the Center for Food Safety website

Image from http://public.health.oregon.gov

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A Budget Cut Only the Produce Industry Could Love https://www.foodsafetynews.com/2012/02/a-budget-cut-only-the-produce-industry-could-love/ https://www.foodsafetynews.com/2012/02/a-budget-cut-only-the-produce-industry-could-love/#respond Fri, 24 Feb 2012 01:59:06 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/02/24/a_budget_cut_only_the_produce_industry_could_love/ You’ve probably never heard of the Microbiological Data Program (MDP) but if you eat fresh produce, you should, because it’s currently on President Obama’s budgetary chopping block. The MDP is a small ($5 million annually) pathogen monitoring program tucked away in the U.S. Department of Agriculture. It tests fruits and vegetables for deadly bugs like... Continue Reading

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You’ve probably never heard of the Microbiological Data Program (MDP) but if you eat fresh produce, you should, because it’s currently on President Obama’s budgetary chopping block. The MDP is a small ($5 million annually) pathogen monitoring program tucked away in the U.S. Department of Agriculture. It tests fruits and vegetables for deadly bugs like E. coli, salmonella, and listeria.

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While the testing program may be inexpensive, it’s critical because no other federal mechanism currently exists to conduct regular testing of fresh produce. (The Food and Drug Administration–which technically has jurisdiction over produce safety–conducts only limited inspections.)

To date, the MDP has tested high-risk produce such as alfalfa sprouts, cilantro, green onions, peppers, tomatoes, spinach, and other leafy greens. Every one of these vegetables has caused a food-borne illness outbreak or recall over the years, some of them lethal thanks in part to an industrialized food system that transports bugs nationwide. You might recall, a shocking 34 people (and counting) died from a listeria outbreak last year in cantaloupe in 26 states (yes, melon – also on USDA’s tested produce list). That tragedy alone should cause the Obama Administration to rethink this thoughtless budget cut.

It’s not like this is some wasteful government program. It’s a relatively cheap way to help save lives, so what’s going on? Here is how food safety attorney Bill Marler explains who just might be behind the idea:

The produce industry hates this program as it has found pathogens in domestic and imported samples and FDA has responded to the information and recalled products. The produce industry–via the fruit and vegetable advisory committee–recommended to USDA and Congress that the program be terminated.


The produce industry hates the program? Now we’re getting somewhere.

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According to an AP story, lobbyists with the United Fresh Produce Association and other major trade associations “have repeatedly pushed the government in recent years to get rid of the comprehensive testing program, saying it has cost growers millions in produce recalls.” (Isn’t that the idea–to get tainted food off the market?) Instead, industry suggests more private sector testing.

More private sector testing? Like the third-party “audit” that missed the deadly listeria in the cantaloupe at Jensen’s Farms? According to a Congressional report on the matter released in January, FDA called it “an inherent conflict of interest” for a private auditor to provide safe handling advice in exchange for payment. Moreover, such auditors don’t have to adhere to scientific standards, are not regulated by the FDA, and cannot enforce FDA rules.

This is also the same United Fresh Produce Association that claims to care about food safety but does not want to pay the fees necessary to fully implement the Food Safety Modernization Act, the new law intended to improve inspection and oversight by the Food and Drug Administration.

According to the Center for Responsive Politics, the United Fresh Produce Association has spent more than a million dollars a year on lobbying in each of the past three years. Of course only some of that money was spent lobbying on food safety but the trade group must expect a good return on its investment.

For its part, USDA claims the program doesn’t belong there but is better suited to FDA, raising once again, the challenges caused by our currently fragmented oversight system and lack of a single, effective food safety agency.

The Food Safety Modernization Act may help fix some of these problems, but we still have to find the funding. Obama’s budget also seeks a 17 percent increase for FDA, but almost all of the new money would come from industry fees, which again, industry is dead set against. Moreover, it’s not at all clear that FDA will pick up the slack from USDA’s testing of fresh produce.

In sum, Obama is proposing to cut a nominal food safety program that’s working fine, while suggesting new funds come from fees that industry will fight. Of course, testing won’t solve all problems either. Not with an industrialized food system that consistently externalizes costs in favor of profits. Maybe if we examined how massive consolidation of produce growers, processors, and distributors contributes to these nasty outbreaks in the first place, and considered better prevention through smaller-scale production models, we wouldn’t have to haggle over this testing program. But meantime, can’t we find somewhere else to cut $5 million that doesn’t make our problems even worse?

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Michele Simon, a public health lawyer, recently joined the Center for Food Safety as a Policy Consultant, where she will help CFS expand into issues related to food safety and nutrition. This commentary was first posted Feb. 22, 2012 on the Center for Food Safety website.  

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SNAP: the Other Corporate Subsidy in the Farm Bill? https://www.foodsafetynews.com/2012/02/snap-the-other-corporate-subsidy-in-the-farm-bill/ https://www.foodsafetynews.com/2012/02/snap-the-other-corporate-subsidy-in-the-farm-bill/#respond Wed, 15 Feb 2012 01:59:06 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/02/15/snap_the_other_corporate_subsidy_in_the_farm_bill/ This week Congress begins hearings on the 2012 farm bill, the massive piece of legislation that gets updated about every five years and undergirds America’s entire food supply, but that few mortals can even understand. As nutrition professor Marion Nestle recently lamented, “no one has any idea what the farm bill is about. It’s too... Continue Reading

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This week Congress begins hearings on the 2012 farm bill, the massive piece of legislation that gets updated about every five years and undergirds America’s entire food supply, but that few mortals can even understand. As nutrition professor Marion Nestle recently lamented, “no one has any idea what the farm bill is about. It’s too complicated for any mind to grasp.”

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Nestle also called the Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps) “the huge elephant in the farm bill” because its enormity trumps everything else. This entitlement program (the budget expands as more people enroll) provides modest monthly benefits for food purchases and represents a critical lifeline to many people in need.

In recent years, public health and food policy experts have sounded the alarm about how farm bill programs supporting all the wrong crops (think corn and soy) contribute to America’s epidemic of obesity and diet-related diseases. This is certainly true, along with a host of other economic drivers.

But are we focusing too much on the commodity title and not enough on the nutrition title when it comes to how the farm bill truly subsidizes Big Food? After all, even if the commodity title was completely eliminated, most economists believe it would have minimal impact on healthy food consumption.

SNAP spending dwarfs all farm bill programs

According to federal data, food assistance made up 68 percent of the farm bill budget in 2008 and SNAP accounts for almost that entire amount. (Other food assistance programs such as school meals are funded through other legislation.) In contrast, the next three largest farm bill programs were commodity support (12 percent), crop insurance (10 percent), and conservation (9 percent).

Looking at the dollars and cents, the U.S. Department of Agriculture reported that in fiscal year 2011, taxpayers spent $71.8 billion on SNAP benefits, compared to $64.7 billion in 2010. The total number of enrolled participants was 44.7 million last year compared to 40.3 million in 2010. Obviously these increasing numbers reflect our struggling economy, and SNAP benefits are a crucial component of addressing hunger in the U.S. Sadly, estimates are that about 30 percent of Americans who qualify for SNAP aren’t even enrolled.

So how exactly was close to $72 billion of the taxpayers’ money spent last year? Good question. Unfortunately, we have little clue. We have somewhat better information on  commodity payments. See for example, the Environmental Working Group’s handy Farm Subsidy Database. (But EWG also warns of an increasing lack of transparency in farm bill commodity and insurance subsidies.)

Other than broad categories of retailers (e.g., large versus small) we don’t know where SNAP dollars go because USDA does not require retailers to report specific purchase data; rather, all the agency wants to know is the total amount to be reimbursed.

Bill would require retailers to report SNAP receipts

In December, Senator Ron Wyden (D-OR) introduced the FRESH Act (Fresh Regional Eating for Schools and Health), which (in addition to other provisions) aims to “increase accountability” in the SNAP program by requiring corporations receiving more than $1 million a year “to provide taxpayers with an itemized receipt for their share” of the SNAP program.

Sounds pretty reasonable, since any retailer large enough to rake in over a million bucks a year from SNAP is almost certain to have the technology necessary to send an electronic report to USDA on how that money was spent.

Such information is a crucial factor in the debate over restricting benefits, which is once again heating up in states around the country, with Florida being the most recent example. (However, that measure appears to be dead for now.)

In 2010, New York City applied to USDA for a waiver to conduct a 2-year pilot test to exclude unhealthy beverages such as soda from the SNAP-eligible food list. (The feds denied the request, citing complexity.) An unfortunate divide exists between public health experts targeting “sugar-sweetened beverages” as enemy number one and anti-hunger advocates, who vociferously oppose any SNAP restrictions.

But conveniently left on the sidelines of this very public debate, and laughing all the way to the bank, has been the food and beverage industry. Of course, they made their voices heard loud and clear through their usual behind-the-scenes lobbying efforts.

Senator Wyden’s bill should spark a conversation that’s long overdue: exactly how much does Big Soda and Big Food benefit from SNAP funding? Some of my colleagues are concerned that such data could backfire by giving more fodder to certain politicians who will use any excuse to cut benefits for the poor.

Yes, the data is likely to show that SNAP participants’ purchase habits parallel those of other Americans, who are also consuming too many empty calories. But that’s not a valid reason to fear collecting the information. The “personal responsibility” argument – that individuals alone are responsible for how they eat regardless of their environment and shear lack of affordable healthy options – will continue with or without Uncle Sam picking up the tab.

But how will we ever improve and strengthen SNAP if we cannot accurately evaluate it? How else will we truly integrate public health into our food assistance programs? Why should Walmart–probably the single largest beneficiary of SNAP–have access to information that the USDA doesn’t?

Now more than ever we need to ensure the nation’s largest food assistance program is truly helping those in need, instead of just lining the pockets of Corporate America.

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Michele Simon is a public health lawyer specializing in industry marketing and lobbying tactics. She is the author of “Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back” and president of Eat Drink Politics, a consulting firm. “SNAP: the other Corporate Subsidy in the Farm Bill?” first appeared on her website, Appetite for Profit, on Feb. 14, 2012.



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Beer Wholesalers Join Public Health to Oppose Four Loko Settlement https://www.foodsafetynews.com/2012/01/beer-wholesalers-join-public-health-to-oppose-four-loko-settlement/ https://www.foodsafetynews.com/2012/01/beer-wholesalers-join-public-health-to-oppose-four-loko-settlement/#respond Thu, 26 Jan 2012 09:59:07 +0000 http://foodsafetynews.default.wp.marler.lexblog.com/2012/01/26/beer_wholesalers_join_public_health_to_oppose_four_loko_settlement/ Last month, the Federal Trade Commission took public comments on a proposed settlement with the alcohol company Phusion Projects, which makes a beverage line called Four Loko.  You might recall in 2010 how that product gained much notoriety for sending scores of college students to the emergency room as a result of its dangerous combination... Continue Reading

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Last month, the Federal Trade Commission took public comments on a proposed settlement with the alcohol company Phusion Projects, which makes a beverage line called Four Loko

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You might recall in 2010 how that product gained much notoriety for sending scores of college students to the emergency room as a result of its dangerous combination of alcohol with caffeine. In a rare victory of government action in favor of public safety, in November 2010, the Food and Drug Administration forced Phusion and other companies to remove the caffeine. (Read my case study here.) But of course, the story doesn’t end there, as these companies always have another trick up their sleeve to get youth hooked.

Now, the “caffeine-free” versions of these highly sweet, soda-like concoctions known as alcopops have grown to high-octane super-size cans, containing as much as 4-5 servings of alcohol, and all for the price of a cheap beer. Public health advocates, policymakers, and state attorneys general have been trying to bring these products down to size through a variety of legal measures. Now comes the Federal Trade Commission with its proposed agreement with Phusion Projects, not to actually reduce the container size or amount of alcohol. But rather, to require better labeling, which will serve as a great advertisement.

That’s why I asked colleagues and groups to sign on my letter in opposition to the proposal. Numerous others submitted similar comments raising many objections, including the American Medical Association, the New York City health department, and Public Health Law and Policy. Most importantly, a strong group of state attorneys general who have been working on this issue for years raised five pages worth of objections in their impressive letter. (It was thanks to these state officials that FDA acted on the caffeine.)

In addition, several industry members took the side of public health, and not just for the usual self-serving reasons. For several years, I called upon beer wholesalers to speak out against dangerous products such as caffeinated alcoholic beverages. While several business owners expressed to me privately that they hated these youth-oriented beverages, (and the bad publicity that accompanies them) none took a public stand against them. I am therefore happy to report that the National Beer Wholesalers Association, a powerful lobbying group, wrote a pretty strong letter to oppose the agreement. From their comments:

The label contemplated by the proposed settlement could actually serve to entice consumers, especially younger ones seeking high-alcohol, low-priced products, to possibly over consume these products.

This important point made by myself and others is not the sort of rhetoric we are used to hearing from the likes of beer lobbyists. In addition to this large trade group being on the right side of the issue, several individual beer distributors also opposed the settlement. For example, John Dickerson, a distributor based in Ohio signed on to my letter. Also, Robert Archer, president of Blue Ridge Beverage, wrote his own very strong letter, saying that “the issues surrounding large containers and high alcohol content are not effectively addressed simply by putting a ‘message’ on the container.” His comments are especially significant because Archer is next in line to become chair of the National Beer Wholesalers Association.

As someone whose work is centered around criticizing industry for its misdeeds and disingenuous pro-health positions, it’s rare for me to give praise. But this show of support for public health from beer wholesalers and their lobbyists is genuine, and should be applauded as a true sign of progress.

Let’s hope the Federal Trade Commission hears our collective concerns and either proposes a more effective solution or allows states to assert their legal authority to do a better job.

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Michele Simon is a public health lawyer specializing in industry marketing and lobbying tactics. She is the author of “Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back” and president of Eat Drink Politics, a consulting firm. “Beer Wholesalers Join Public Health to Oppose Four Loko Settlement” was first posted on her website, Appetite for Profit, on Jan. 17, 2012.

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